Union Heritage Capital

Union Heritage Capital is an SEC-registered investment adviser that provides discretionary asset management to institutional clients, including pension and profit-sharing plans, non-profit and charitable organizations, other registered investment advisers on a sub-advisory basis, and state and local government plans. The firm focuses on managing pooled and institutional assets and does not participate in wrap fee programs.

The firm describes itself as a domestic equity manager seeking long-term capital appreciation by investing in U.S. companies that exhibit growth potential and appear undervalued relative to their risk-adjusted expected growth rates. Investment decisions draw on fundamental, quantitative, and qualitative analysis, and the firm typically pursues long-term purchases while monitoring account-specific guidelines and performance on a regular basis.

Compared with many peers, Union Heritage’s client mix explicitly includes state and municipal government plans, a client type that is relatively uncommon among managers in this category, and the firm routinely accepts sub-advisory engagements from other advisers. The firm reports approximately $295 million in discretionary AUM, operates with a small-team structure and formal compliance controls, and currently reports no routine use of soft-dollar research arrangements.