TruNorth Financial Services, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$309,492,678
Total clients
439
20% high-net worth
Total advisors
3
of 6 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
146
Average account size
$704,995
About
truNorth Financial Services, Inc. provides discretionary investment management and financial planning to individuals — including high‑net‑worth clients — as well as trusts, foundations, and business entities; the firm reports roughly $309 million in discretionary assets under management across a three‑advisor team and about 439 client relationships. Core services described in the brochure include portfolio management, retirement rollover advice, and financial planning or consulting delivered on a fixed‑fee or hourly basis.
The firm follows a conservative, diversified asset‑allocation framework driven by a client‑specific Investment Policy Statement and risk questionnaire, with tactical deviations allowed to capture short‑term opportunities; portfolios emphasize mutual funds and ETFs, with individual equities and bonds used when appropriate. Investment decisions are supported by both fundamental and technical analysis and by outside research resources, including corporate rating services and custodian research tools.
What distinguishes truNorth from many peers is its regular client communications and education: the brochure notes the occasional distribution of articles or newsletters and that the firm hosts educational seminars and workshops for clients and prospects, with informational materials available via its ADV and website. The firm is owner‑managed, operates with a small single‑office team that at times uses interns, recommends Fidelity and Schwab as custodians, manages accounts on a discretionary basis, and does not vote client proxies.
Client services
Expertise
Fee options
Fixed financial planning and consulting fees ranging from $100 to $5,000
$0 - $999,999: 1.00% $1,000,000 - $2,000,000: 0.80% $2,000,000 - $4,000,000: 0.60% $4,000,000 - $7,000,000: 0.50% $7,000,000 - $20,000,000: 0.45% $20,000,000+: 0.35%
Up to $250 per hour for financial planning and consulting services
Minimum fee: One-time initial setup fee ranging from $250 to $500 (may be waived at discretion) Fee-only: Financial planning and consulting fees: fixed fees ranging from $100 to $5,000 or hourly fees up to $250 per hour
Main office location
TruNorth Financial Services, Inc.
425 Phoenix Drive
Chambersburg PA 17201, United States
Number of offices
1
Most active in
Colorado · Maryland · North Carolina · Pennsylvania · South Carolina · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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