TruNorth Financial LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$38,965,213
Total clients
123
7% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
123
Average account size
$316,790
About
TruNorth Financial LLC provides discretionary portfolio management and financial planning services primarily to individual and high-net-worth clients, managing approximately $38.9 million for roughly 123 accounts. The firm’s investment recommendations typically focus on ETFs, mutual funds, fixed income, equities and insurance products (including annuities), and it states there is no account minimum for its services.
The firm documents client goals, tax considerations and risk tolerance in individualized Investment Policy Statements and generally manages accounts on a discretionary basis, employing fundamental, quantitative and technical analysis with a long-term trading orientation. Clients receive quarterly custodian reports and the firm offers one-time written financial plans, with additional planning or reporting available for a fee.
What is distinctive about the firm is that its principal holds CPA credentials and is also a licensed insurance agent with the New York State Department of Financial Services; the brochure discloses that insurance product sales are conducted outside the advisory role and may produce commissions, which the firm says it will disclose and periodically review. The firm also relies on Schwab Institutional for custody and institutional services, including access to Schwab-sponsored educational events and practice‑management resources, which the brochure highlights as part of its operational support.
Client services
Financial planning
Portfolio management
Educational seminars or workshops
Expertise
Annuities
College savings (529s, UTMA, etc.)
Life insurance needs analysis
Cash flow / budgeting
Fee options
Fixed financial planning fees between $1,000 and $20,000
$0 - $100,000: 1.50% $100,001 - $500,000: 1.30% $500,001 - $800,000: 1.30% $800,001 - $1,000,000: 1.25% $1,000,001 - $2,000,000: 1.05% $2,000,001 - $3,000,000: 0.95% $3,000,001 - $4,000,000: 0.89% $4,000,001 - $5,000,000: 0.79% $5,000,001 - $7,000,000: 0.69% $7,000,001+: 0.60%
$550/hour for financial planning services
Fee-only: Fixed fees between $1,000 and $20,000 for financial planning; Hourly fee $550/hour
Main office location
TruNorth Financial LLC
Newburgh NY, United States
Number of offices
1
Most active in
TruNorth Financial LLC has reported serving >5 clients in these states in the last 12 months.
Connecticut · Louisiana · New Jersey · New York · North Carolina · Pennsylvania · Texas · Virginia
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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