TruNorth Capital Management, LLC logo

TruNorth Capital Management, LLC

Updated today

Client assets under management

$688,277,408

Clients

342

49% high-net-worth

Advisors

4

of 4 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

86

High

Average account size

$2,012,507

About

TruNorth Capital Management provides discretionary investment management and optional retirement and financial planning to individuals (including high‑net‑worth clients), families, family offices, employer‑sponsored retirement plans, and institutional entities such as corporations and foundations. The firm operates as a fee‑only, fiduciary registered investment adviser and manages client accounts on a discretionary basis.

The firm’s investment approach emphasizes low‑cost, diversified allocations across ETFs, mutual funds, individual bonds and certificates of deposit with tactical weighting across global asset classes and periodic rebalancing; TruNorth generally avoids individual equities and favors no‑load or institutional share classes. TruNorth may use options as a risk‑mitigation or income tool, can accommodate client‑directed assets, and discloses that it does not rely on artificial intelligence to set strategy.

Noteworthy aspects of the firm include regular newsletters and blog publications available to clients and non‑clients and disclosures in recent ADV amendments about the firm’s use of third‑party money managers and margin transactions. TruNorth also maintains a membership with DPL to support insurance consultancy and serves as a 3(38) ERISA fiduciary for retirement plans, providing quarterly performance reporting and tailored client reviews.

Client services

Portfolio management Newsletters or periodicals

Expertise

Options & derivatives strategies ESG / Sustainable investing

Occupation focus

Founder/Business Owner Retired

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Fee options

Percentage

$0 - $2 million: 0.33% annually Over $2 million - $10 million: 0.25% annually Over $10 million+: 0.10% annually

Other

Minimum fee: $1,250 per quarter Fee-only: Fee-only; no commissions accepted

Main office location

TruNorth Capital Management, LLC

1090 North 10 Th Street, Suite 210

Kalamazoo MI 49009, United States

Number of offices

3

Most active in

California · Colorado · Florida · Illinois · Michigan · New Hampshire

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kevin M

CFP®

Kalamazoo, MI

TruNorth Capital Management, LLC

Kevin Miller is a CFP® professional with 15 years of industry experience, currently serving at TruNorth Capital Management, LLC since 2019. Prior to joining TruNorth, he worked for 14 years at Plante Moran financial advisors. In addition to his advisory role, Miller teaches CPA continuing education courses for Surgent CPE as an independent contractor. TruNorth Capital Management is a fee-only, fiduciary Registered Investment Adviser that provides discretionary investment management and financial planning services to individuals, families, corporations, and retirement plans. The firm emphasizes low-cost, broadly diversified portfolios using ETFs and mutual funds with tactical asset allocation and periodic rebalancing.

Options & derivatives strategies ESG / Sustainable investing Founder/Business Owner Retired
user avatar

Kristin B

CFP®

Charlevoix, MI

TruNorth Capital Management, LLC

Kristin Bennett is a CFP® professional with 12 years of experience in financial advising. She has worked at TruNorth Capital Management since 2023 and previously held positions at Greenleaf Trust and Plante Moran financial advisors. TruNorth Capital Management is a fee-only, fiduciary Registered Investment Adviser serving individuals, high-net-worth families, family offices, corporations, charitable foundations, and employer-sponsored retirement plans. The firm focuses on low-cost, broadly diversified portfolios managed on a discretionary basis, emphasizing ETFs, mutual funds, bonds, and cash equivalents with tactical asset allocation and periodic rebalancing.

Options & derivatives strategies ESG / Sustainable investing Founder/Business Owner Retired
user avatar

Jean Claude M

Series 65

Kalamazoo, MI

TruNorth Capital Management, LLC

Jean Claude Morisset is a financial advisor at TruNorth Capital Management, LLC with seven years of industry experience. He holds a Series 65 designation and previously worked at Plante Moran Financial Advisors for eight years before joining TruNorth in 2022. TruNorth Capital Management is a fee-only, fiduciary Registered Investment Adviser serving individuals, high-net-worth families, family offices, corporations, charitable foundations, and employer-sponsored retirement plans. The firm emphasizes low-cost, broadly diversified portfolios using ETFs, mutual funds, bonds, and cash equivalents with tactical weighting and periodic rebalancing, managing portfolios on a discretionary basis without relying on artificial intelligence for allocation decisions.

Options & derivatives strategies ESG / Sustainable investing Founder/Business Owner Retired
user avatar

Brian M

Series 65

Kalamazoo, MI

TruNorth Capital Management, LLC

Brian Mullally is a financial advisor at TruNorth Capital Management, LLC with 13 years of industry experience. He holds a Series 65 designation and has worked at TruNorth since 2012. Outside of advisory work, he is involved in commercial real estate development and management through multiple entities, including Innovo Property Management and related ventures. TruNorth Capital Management is a fee-only, fiduciary Registered Investment Adviser serving individuals, families, family offices, corporations, charitable foundations, and retirement plans. The firm focuses on low-cost, broadly diversified portfolios using ETFs, mutual funds, bonds, and cash equivalents, managing client accounts on a discretionary basis with an emphasis on transparency and regular client communications.

Options & derivatives strategies ESG / Sustainable investing Founder/Business Owner Retired
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