Truist Advisory Services logo

Truist Advisory Services

Updated today

Client assets under management

$70,676,286,155

Clients

126,145

26% high-net-worth

Advisors

2,022

of 2,461 employees

Firm type

Enterprise

300-3,000 advisors or >$30B in AUM

Clients per advisor

62

Typical

Average account size

$560,278

About

Truist Advisory Services, Inc. provides investment consulting, retirement plan sponsor and participant services, and the AMC Advantage managed‑account program to a mix of individual, corporate, charitable and institutional clients. As of December 31, 2025, TAS reported approximately $77.4 billion in AMC program assets across roughly 129,300 AMC accounts and offers both discretionary and non‑discretionary services depending on the program.

The firm’s advisory model centers on asset allocation advice, manager selection support and ongoing monitoring, with AMC Advantage clients using Envestnet as the platform manager and retaining the ability to select one or more outside managers (TAS assists but does not always exercise selection discretion). TAS’s equity research team supplements traditional research with AI‑enabled tools, and AMC Advantage generally requires clients to maintain an underlying brokerage account at affiliated broker‑dealer Truist Investment Services for custody, execution and sweep services.

Compared with many peers, TAS operates inside a large affiliate network—including Truist Investment Services, Truist Bank, clearing relationships with NFS and custody arrangements involving FMTC—which the brochure describes as creating multiple operational and conflict‑of‑interest considerations (for example, affiliated sweep deposits, incentive compensation grids, and negotiated fee arrangements). The firm also discloses a substantive disciplinary history and notes less common affiliations for an institution of its size (including an affiliation with a swap dealer), factors the brochure highlights for clients evaluating governance, conflicts and operational structure.

Client services

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals
Wrap fee product and financial profiling services using desktop software

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting

Occupation focus

Founder/Business Owner Retired

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Fee options

Percentage

$0 - $100,000: 2.25% $100,001 - $250,000: 2.20% $250,001 - $500,000: 2.15% $500,001 - $1,000,000: 2.00% $1,000,001 - $2,000,000: 1.85% $2,000,001 - $5,000,000: 1.75% $5,000,001 - $10,000,000: 1.65% $10,000,001 - $25,000,000: 1.50% $25,000,001+: 1.45%

Other

Account minimum: $100,000 Minimum fee: Plan Sponsor Services: Annual base fee of $2,500 (newly established plans)

Main office location

Truist Advisory Services

303 Peachtree Street, 2 Nd Floor

Atlanta GA 30303, United States

Number of offices

2,882

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Shannon H

Series 66

Lake Mary, FL

Truist Advisory Services

Shannon Hill is a financial advisor at Truist Advisory Services with three years of industry experience. She holds a Series 66 designation and has previously worked at Fairwinds Credit Union and CUSO Financial Services. Truist Advisory Services is a large SEC-registered investment adviser serving individuals, corporations, retirement plan sponsors, and charitable organizations. The firm offers a range of discretionary and non-discretionary investment solutions, combining model portfolios, third-party managers, and advisor-led asset allocation, supported by research shared across Truist affiliates.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Jodi P

Series 63, Series 65

Atlanta, GA

Truist Advisory Services

Jodi Perelman is a financial advisor at Truist Advisory Services with 29 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Truist Advisory Services since 2016, having also worked at Truist BANKS, Inc. and TRUIST Investment Services, Inc. since 2012. Truist Advisory Services is a large SEC-registered investment adviser serving individuals, corporations, retirement plan sponsors, and charitable organizations. The firm offers a range of discretionary and non-discretionary investment solutions that combine model portfolios, third-party managers, and advisor-led asset allocation, supported by research shared across affiliated channels.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Daniel G

Series 66

Rockville, MD

Truist Advisory Services

Daniel Goldman is a financial advisor with Truist Advisory Services, holding a Series 66 designation and beginning his advisory career in 2025. Prior to joining Truist Advisory Services, he held various roles within Truist entities and worked in education at Revolution Prep and C2 Education. He is based in Rockville, MD. Truist Advisory Services is a large SEC-registered investment adviser and subsidiary of Truist Financial, serving individuals, corporations, retirement plan sponsors, and charitable organizations. The firm offers both discretionary and non-discretionary investment solutions, combining model portfolios, third-party managers, and advisor-led asset allocation.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Charles S

CFP®, CFA®, Series 63

Austin, TX

Truist Advisory Services

Charles Shepherd is a CFP® and CFA® credentialed advisor with eight years of industry experience. He is currently with Truist Advisory Services and has previously worked at Bank of America. Based in Austin, TX, he has held multiple roles within the Truist organization since 2021. Truist Advisory Services is a large SEC-registered investment adviser serving individuals, corporations, retirement plan sponsors, and charitable organizations. The firm offers discretionary and non-discretionary investment solutions through model portfolios, third-party managers, and advisor-led asset allocation, supported by research shared across affiliated channels.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Sam M

Series 66

Charlotte, NC

Truist Advisory Services

Sam Merrill is a financial advisor at Truist Advisory Services with three years of industry experience. He holds the Series 66 designation and previously worked at The Reynolds and Reynolds Company for seven years. Merrill serves as Treasurer for North Carolina Little League District 3, managing funds for multiple local leagues and tournaments. Truist Advisory Services is a large SEC-registered investment adviser serving individuals, corporations, retirement plan sponsors, and charitable organizations. The firm offers a range of discretionary and non-discretionary investment solutions combining model portfolios, third-party managers, and advisor-led asset allocation, supported by extensive research and governance resources.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Susan C

Series 66

Atlanta, GA

Truist Advisory Services

Susan Curry is a financial advisor at Truist Advisory Services with 23 years of industry experience. She holds the Series 66 designation and has worked at SunTrust Advisory Services since 2016 and Suntrust Investment Services, Inc since 2014. She is based in Atlanta, GA. Truist Advisory Services is a large SEC-registered investment adviser and subsidiary of Truist Financial, serving individuals, corporations, retirement plan sponsors, and charitable organizations. The firm offers a range of discretionary and non-discretionary investment solutions, combining model portfolios, third-party managers, and advisor-led asset allocation.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Johnny S

Series 63, Series 66

Mount Pleasant, SC

Truist Advisory Services

Johnny Strickland is a financial advisor with Truist Advisory Services in Mount Pleasant, SC. He holds Series 63 and Series 66 licenses and has 22 years of industry experience. Prior to joining Truist Advisory Services, he worked at SunTrust Investment Services and SunTrust Bank. Truist Advisory Services is an SEC-registered investment adviser with approximately 2,455 advisors and manages about $67.7 billion in its AMC programs. The firm serves individuals, corporations, retirement plan sponsors and participants, and charitable organizations, offering a combination of discretionary and non-discretionary investment solutions through model portfolios, third-party managers, and advisor-led asset allocation.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Alessandro C

Series 63, Series 65

Miami, FL

Truist Advisory Services

Alessandro Cicinelli Tobia is a financial advisor with Truist Advisory Services in Miami, FL, holding Series 63 and Series 65 licenses and four years of industry experience. He previously worked at CitiBank and spent time in academic roles at Florida International University. Outside of finance, he manages a mobile pet grooming business that provides at-home services to pet owners. Truist Advisory Services offers investment consulting, retirement plan services, and a managed-account program serving individual, corporate, charitable, and institutional clients. The firm emphasizes asset allocation advice, manager selection support, and ongoing monitoring, utilizing AI-enabled research tools and a platform that allows client flexibility in manager selection.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Suzanne D

Series 63, Series 65

Mount Holly, NC

Truist Advisory Services

Suzanne Dean is a financial advisor with Truist Advisory Services who holds Series 63 and Series 65 licenses and has 31 years of industry experience. She has worked at Truist Advisory Services since 2021 and previously held roles at Bb&T Securities, LLC and Bb&T Investment Services, Inc. Truist Advisory Services is a large SEC-registered investment adviser and a wholly owned subsidiary of Truist Financial, serving individuals, corporations, retirement plan sponsors, and charitable organizations. The firm offers both discretionary and non-discretionary investment solutions through a combination of model portfolios, third-party managers, and advisor-led asset allocation, supported by research shared across Truist’s affiliated channels.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Bryan P

Series 63, Series 65

Palmetto, FL

Truist Advisory Services

Bryan Potacco is a financial advisor with Truist Advisory Services, holding Series 63 and Series 65 credentials and bringing 10 years of industry experience. He has worked at Truist Advisory Services since 2022 and previously held roles at Raymond James Financial Services and First Command Financial Services. Truist Advisory Services is a large SEC-registered investment adviser with approximately 2,455 advisors and $67.7 billion in assets under management. The firm serves individuals, corporations, retirement plan sponsors, and charitable organizations, offering both discretionary and non-discretionary investment solutions that combine model portfolios, third-party managers, and advisor-led asset allocation.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Paul S

Series 66

Cleveland, OH

Truist Advisory Services

Paul Sabataitis is a financial advisor at Truist Advisory Services with 11 years of industry experience. He holds a Series 66 designation and has worked at Truist Investment Services, Evertrue Inc, Oberlin College, Pansophic Learning, and Case Western Reserve. Outside of his advisory role, he serves as a part-time firefighter for the Village of Gates Mills Fire Department in Ohio. Truist Advisory Services is a large SEC-registered investment adviser serving individuals, corporations, retirement plan sponsors, and charitable organizations. The firm offers a range of discretionary and non-discretionary investment solutions that combine firm-level model portfolios, third-party managers, and advisor-led asset allocation and fund monitoring.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Patrick W

Series 66

Danville, VA

Truist Advisory Services

Patrick Wales is a financial advisor with Truist Advisory Services, holding a Series 66 designation and bringing 10 years of industry experience. He has worked at Truist Advisory Services and Truist Investment Services since 2021 and was previously with BB&T Securities beginning in 2015. Truist Advisory Services is a large SEC-registered investment adviser serving individuals, corporations, retirement plan sponsors, and charitable organizations. The firm offers discretionary and non-discretionary investment solutions combining firm-level model portfolios, third-party managers, and advisor-led asset allocation.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Jennifer P

Series 63, Series 66

Raleigh, NC

Truist Advisory Services

Jennifer Ploehn is a financial advisor with Truist Advisory Services in Raleigh, NC, holding Series 63 and Series 66 credentials and bringing 25 years of industry experience. Her career includes roles at Truist Advisory Services and SunTrust Investment Services dating back to 2008. Outside of her advisory work, she is involved as a distributor for a wellness supplement company and as a consultant for a fragrance products business. Truist Advisory Services is a large SEC-registered investment adviser serving individuals, corporations, retirement plans, and charitable organizations. The firm offers both discretionary and non-discretionary investment solutions utilizing model portfolios, third-party managers, and advisor-led asset allocation, supported by research shared across affiliated channels.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

William P

Series 63, Series 65

Orlando, FL

Truist Advisory Services

William Peck is a financial advisor with Truist Advisory Services in Orlando, FL, holding Series 63 and Series 65 licenses and 17 years of industry experience. His prior roles include positions at Cetera, Regions Bank, and SunTrust, with continuous service at Truist-related entities since 2012. Truist Advisory Services is a large SEC-registered investment adviser and a subsidiary of Truist Financial, serving individuals, corporations, retirement plan sponsors, and charitable organizations. The firm provides a mix of discretionary and non-discretionary investment solutions using model portfolios, third-party managers, and advisor-led asset allocation, supported by proprietary research and multiple platform partnerships.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
user avatar

Robert T

ChFC®, Series 63, Series 65

Stuart, FL

Truist Advisory Services

Robert Tweeddale is a financial advisor at Truist Advisory Services with 20 years of industry experience. He holds the ChFC® designation along with Series 63 and Series 65 licenses. Prior to joining Truist in 2025, he spent ten years with Merrill and Bank of America. Truist Advisory Services is a large SEC-registered investment adviser serving individuals, corporations, retirement plan sponsors, and charitable organizations. The firm provides a range of investment consulting and management solutions, including model portfolios and third-party manager programs, supported by research shared across affiliated entities.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Founder/Business Owner Retired
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