TrueNorth Wealth

Thomas Reed is a financial advisor at TrueNorth Wealth in San Francisco, CA, holding a Series 65 designation with two years of industry experience. His prior roles include positions at BRJ Distributing and Gonzaga University. TrueNorth Wealth serves individual and high-net-worth clients, including physicians and business owners, providing comprehensive financial planning and asset management with an emphasis on asset allocation and Modern Portfolio Theory-based analysis.

Richard Lee is a financial advisor at TrueNorth Wealth in Salt Lake City, UT, holding a Series 65 designation with five years of industry experience. Prior to his advisory role, he has worked at St. Luke's Health Systems since 2006. TrueNorth Wealth serves individual and high-net-worth clients, including physicians, business owners, and institutional clients, providing comprehensive financial planning and asset management with an emphasis on asset allocation and Modern Portfolio Theory-based analysis.

Jared Empey is a financial advisor at TrueNorth Wealth with nine years of industry experience. He holds a Series 65 designation and has been with TrueNorth Wealth since 2015. TrueNorth Wealth serves individual and high-net-worth clients, including physicians, business owners, and key employees, as well as retirement plans, trusts, and institutional clients. The firm provides comprehensive financial planning and asset management, emphasizing asset allocation and a mix of fundamental, qualitative, and Modern Portfolio Theory-based analysis.

Michael Espinosa is a CFP® professional with 10 years of industry experience. He currently serves as an advisor at TrueNorth Wealth, where he has worked since 2022. Prior to joining TrueNorth, he was with Soltis Investment Advisors and The Vanguard Group, Inc. Outside of financial advising, he has experience in home renovation. TrueNorth Wealth serves individual and high-net-worth clients, including physicians, business owners, and key employees, as well as retirement plans, trusts, and institutional clients. The firm offers comprehensive financial planning and asset management, emphasizing asset allocation, mutual funds, ETFs, and a combination of fundamental, qualitative, and Modern Portfolio Theory-based analysis.

Samuel Watkins is a financial advisor at TrueNorth Wealth with eight years of industry experience. He holds a Series 65 designation and has worked at Association Financial Services since 2016. TrueNorth Wealth serves individual and high-net-worth clients, including physicians, business owners, and institutional clients, providing comprehensive financial planning and asset management. The firm emphasizes asset allocation and a mix of fundamental and Modern Portfolio Theory-based investment analysis, managing over $1 billion in client assets.

Martin Watkins is a CFP® professional with 24 years of industry experience, currently serving at TrueNorth Wealth. He has been with Association Financial Services Inc., now operating as TrueNorth Wealth, for 20 years. TrueNorth Wealth serves individual and high-net-worth clients, including physicians, business owners, and institutional clients, offering comprehensive financial planning and asset management. The firm manages approximately $1.07 billion in client assets and emphasizes asset allocation and a mix of fundamental, qualitative, and Modern Portfolio Theory-based investment analysis.

C Richard Hopkins, Series 65, is a financial advisor with TrueNorth Wealth in Murray, UT, and has nine years of industry experience. He concurrently serves as President of C. Richard Hopkins, MD PC, where he works as a physician. TrueNorth Wealth serves individual and high-net-worth clients—including physicians, business owners, and key employees—providing comprehensive financial planning and asset management with an emphasis on asset allocation, mutual funds, ETFs, and a combination of fundamental, qualitative, and Modern Portfolio Theory-based analysis.

Zachary Whitlock is a financial advisor at TrueNorth Wealth in Salt Lake City, UT, holding a Series 65 designation with one year of industry experience. His prior work includes roles at Goldman Sachs and Utah Valley University. TrueNorth Wealth serves individual and high-net-worth clients, including physicians, business owners, and key employees, as well as retirement plans, trusts, and institutional clients. The firm offers comprehensive financial planning and asset management, emphasizing asset allocation and a mix of fundamental, qualitative, and Modern Portfolio Theory-based investment analysis.

Devon Duffy is a financial advisor at TrueNorth Wealth in Salt Lake City, UT, holding a Series 65 designation. He has one year of industry experience, including prior work at NorthRock Companies and roles at Brigham Young University. TrueNorth Wealth serves individual and high-net-worth clients, including physicians and business owners, as well as retirement plans, trusts, and institutional clients. The firm offers comprehensive financial planning and asset management, emphasizing client consent in investment decisions and employing a mix of fundamental, qualitative, and Modern Portfolio Theory-based analysis.

Carter Larsen is a financial advisor at TrueNorth Wealth in Salt Lake City, UT, holding a Series 65 designation. He has been with TrueNorth Wealth since 2021 and has prior experience working with Marwood Design, Army ROTC, and Brigham Young University. TrueNorth Wealth serves individual and high-net-worth clients, including physicians, business owners, and institutional clients, providing comprehensive financial planning and asset management with an emphasis on asset allocation, mutual funds, and ETFs.