T
True Root Financial
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$38,832,463
This total excludes 1 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Clients
33
3% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
33
TypicalAverage account size
$1,176,741
About
True Root Financial LLC provides fee-based investment advisory and financial planning services primarily to individual and high‑net‑worth clients and also extends services to charitable organizations, trusts, and other entity types. The firm manages client custodial accounts, offers tax‑optimized managed account solutions, and delivers online educational courses and workshops through third‑party web domains.
The firm customizes portfolio construction and ongoing supervision to each client’s objectives, employing both discretionary and non‑discretionary engagement, regular rebalancing, and a mix of behavioral, fundamental, technical, charting, and cyclical analysis. It also uses model marketplace access and third‑party sub‑advisors to implement tax‑aware solutions — including quantitative long/short strategies and tax‑loss harvesting — when appropriate.
Compared with peers, True Root’s active work with charitable organization clients and its provision of online seminars and workshops are relatively uncommon for independent advisors of its size. Its combination of model marketplace participation, tax‑optimized sub‑advisor strategies, and the capability to manage held‑away retirement plan accounts via a third‑party platform is notable within a small firm managing roughly $40 million for about three dozen clients.
Client services
Financial planning
Portfolio management
Educational seminars or workshops
Expertise
Tax-loss harvesting
Active portfolio management
Options & derivatives strategies
General retirement planning
Fee options
One-time financial plan or project fee ranging from $1,000 to $6,000 (negotiable); upfront planning fee $600 to $2,000 for ongoing planning
$0 - $1,000,000: 1.50% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $3,000,000: 0.70% $3,000,001 - $4,000,000: 0.60% $4,000,001 - $5,000,000: 0.55% $5,000,001+: 0.55%
$100 to $500 per hour (negotiable)
Minimum fee: Minimum annual combined fee generally not less than $3,000 Fee-only: Hourly fees generally range from $100 to $500 per hour (negotiable)
Main office location
True Root Financial
San Francisco CA, United States
Number of offices
1
Most active in
True Root Financial has reported serving >5 clients in these states in the last 12 months.
California · Virginia
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Not sure where to start?
We'll help you think it through – whether you ultimately need an advisor or not.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")