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True Riches Financial Planning

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Total assets under management

$4,588,413

Total clients

7

43% high-net worth

Total advisors

1

of 1 employees

Firm size

Independent

1 advisor

Average clients per advisor

7

Average account size

$655,488

About

True Riches Financial Planning serves individual and high-net-worth clients as a fee-only independent adviser and positions itself as a Personal CFO offering comprehensive financial planning and investment management. The firm is a solo practice with one advisor, manages roughly $4.59 million in client assets, and works with a very small client base (seven clients).

The firm tailors engagements to client needs, providing ongoing comprehensive planning and discretionary portfolio management as well as one-time or project-based planning and hourly engagements. Its investment approach draws on modern portfolio theory and a mix of active and passive strategies, and it will incorporate socially conscious investing when requested; the firm also uses third-party Outside Managers for some strategies, including a sub‑advisory relationship for direct‑indexing with a major institutional manager.

What distinguishes this firm from many peers is the combination of advisory and accounting-related services: the principal provides tax preparation to advisory clients as an outside business activity, which the brochure notes occupies a portion of their time. The firm’s small, recently established practice has also formalized a sub‑advisory arrangement for Personalized Indexing through a large custodian/manager and relies primarily on a single institutional custodian platform, practices that are less common for a solo adviser of this scale.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.)

Occupation focus

Executive Founder/Business Owner Consultant Technology Professional

Demographic focus

Mid-Career Professionals Approaching retirement Dual Income Family

Fee options

Fixed

Fixed fee project-based financial planning ranges from $960 to $1,200 per month.

Percentage

$0 - $1,000,000: 0.90% $1,000,001 - $2,000,000: 0.60% $2,000,001+: 0.40%

Project-based

$200 per hour for project-based financial planning.

Other

Minimum fee: Annual flat fee ranging from $5,000 to $25,000 for ongoing financial planning and investment management, subject to negotiation. Fee-only: Flat annual fees and hourly/project-based fees only; no commissions.

Main office location

True Riches Financial Planning

2373 Central Park Blvd, Unit 100

Denver CO 80238, United States

Number of offices

2

Most active in

Colorado · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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