True North Advisors, LLC logo

True North Advisors, LLC

Updated today

Client assets under management

$3,926,833,895

Clients

1,022

58% high-net worth

Advisors

31

of 89 employees

Firm type

Multi Team

Clients per advisor

33

Low

Average account size

$3,842,303

About

True North Advisors is a multi-team registered investment adviser that manages approximately $5.4 billion in client assets and serves very high net worth and ultra-high net worth individuals, corporate pension and profit-sharing plans, trusts, estates, foundations, and other business entities. The firm provides comprehensive financial planning, portfolio management, consulting on outside investments, and ongoing wealth advisory services, and it also offers discretionary management and advisory services to private pooled investment vehicles through its Western Alternative Strategies division.

The firm's investment process is driven by fundamental, bottom-up analysis with a bias toward value-oriented strategies and broad diversification across its four Functional Asset Classes: Equities, Fixed Income, Diversifiers, and Private Investments. Portfolio construction is informed by an Investment Committee, third‑party manager due diligence, returns- and holdings-based analysis tools, and Monte Carlo modeling to align client-specific objectives with recommended asset allocations, while permitting allocations to indexed ETFs, SMAs, alternatives, and private investments where appropriate.

True North is noteworthy among peers for its role as an adviser and general partner to private funds and for sponsoring and managing pooled vehicles that may employ performance-based fee arrangements tied to capital appreciation. The firm also discloses use of hypothetical and modeled performance (for example, Monte Carlo and projected return scenarios) in its planning process and recently expanded via an acquisition that brought new principals into minority equity positions.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management

Occupation focus

Founder/Business Owner

Fee options

Fixed

Negotiable fixed fees for consulting services, based on complexity

Percentage

0.25% to 1.50% of assets under management (varies by client)

Performance-based

Performance-based fees charged for private pooled investment vehicles (Funds) as set forth in each Fund's private placement memorandum or limited partnership agreement

Other

Account minimum: $5,000,000

Main office location

True North Advisors, LLC

3131 Turtle Creek, Suite 1300

Dallas TX 75219, United States

Number of offices

6

Most active in

Arizona · California · Colorado · Connecticut · Florida · Georgia · Illinois · Kansas · Louisiana · Missouri · New Hampshire · New Jersey · New York · Tennessee · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Adam F

CFP®, Series 66

Dallas, TX

True North Advisors, LLC

Adam Farris is a CFP® professional with eight years of industry experience, currently serving as an advisor at True North Advisors, LLC since 2019. His prior experience includes roles at Bank of America, Merrill Lynch, and PricewaterhouseCoopers. Based in Dallas, TX, he holds the Series 66 designation in addition to his CFP® credential. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies and manages a series of private pooled investment vehicles under the Western Alternative Strategies L.P. umbrella.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
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Scott W

Series 63, Series 65

Dallas, TX

True North Advisors, LLC

Scott Wood is a financial advisor with True North Advisors, LLC in Dallas, TX, holding Series 63 and Series 65 credentials and bringing 29 years of industry experience. He has been with True North Advisors since 2000. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies, supplemented by passive indexed ETFs, separately managed accounts, and alternative or private investments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
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Zachary K

Series 66

Dallas, TX

True North Advisors, LLC

Zachary Kuhlman is a financial advisor at True North Advisors, LLC in Dallas, TX, with four years of industry experience. He holds the Series 66 designation and has prior experience at CH Investment Partners, Crow Holdings Capital-Investment Partners, and Brownlie & Braden, LLC. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach focused on value-oriented strategies, complemented by passive indexed ETFs, SMAs, and alternative or private investments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
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Christopher C

CFA®, Series 66

Dallas, TX

True North Advisors, LLC

Christopher Conlan is a CFA® charterholder and holds a Series 66 license, with six years of industry experience. He has worked at True North Advisors, LLC since 2016 and previously spent four years at Goldman Sachs & Co. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies, while incorporating passive indexed ETFs, separately managed accounts, and alternative or private investments as appropriate.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Mark W

Series 63, Series 65

Dallas, TX

True North Advisors, LLC

Mark Walsh is a financial advisor at True North Advisors, LLC in Dallas, TX, holding Series 63 and Series 65 licenses with 2 years of industry experience. His prior experience includes roles at BMO Wealth Management, Westwood Wealth Management, Westwood Holdings, and Tolleson Wealth Management. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and institutions with comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach focused on value-oriented strategies combined with passive indexed ETFs, SMAs, and alternative investments, organizing portfolios across four Functional Asset Classes.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Braden C

CFA®, Series 66

Dallas, TX

True North Advisors, LLC

Braden Cole is a CFA® charterholder with 11 years of industry experience. He is currently an advisor at True North Advisors, LLC, where he has worked since 2022. Prior to that, he was with CH Investment Partners and Rgt Capital Management, Ltd. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies, incorporating passive indexed ETFs, separately managed accounts, and alternative or private investments when appropriate.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Ivan S

CFP®, Series 66

Dallas, TX

True North Advisors, LLC

Ivan Salazar is a CFP®-certified financial advisor with five years of industry experience. He is currently with True North Advisors, LLC and previously worked at RGT Wealth Advisors and Ameriprise Financial Services, Inc. Outside of his advisory role, he owns and manages a rental property in Stephenville, Texas. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions, offering comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies and manages multiple private pooled investment vehicles.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Tara S

CFP®, Series 66

Dallas, TX

True North Advisors, LLC

Tara Scottino is a CFP® professional with 24 years of industry experience. She has been with True North Advisors, LLC since 2014. The firm serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with comprehensive financial planning, portfolio management, and consulting services. True North employs a fundamentally driven, bottom-up investment approach emphasizing value-oriented strategies alongside passive indexed ETFs, SMAs, and alternative or private investments, organizing portfolios around four Functional Asset Classes.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Corey L

CFP®, Series 63

Dallas, TX

True North Advisors, LLC

Corey Long is a CFP® with 15 years of experience in financial advising. He is currently with True North Advisors, LLC and has previously worked at Clear Rock Advisors, Polaris Wealth Advisory Group, and Raub Brock Capital Management. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions through comprehensive financial planning, portfolio management, and consulting. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies, supplemented by passive indexed ETFs, SMAs, and alternative or private investments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Joseph M

CFP®

Dallas, TX

True North Advisors, LLC

Joseph Morrison is a CFP® professional with two years of industry experience. He currently works at True North Advisors, LLC, where he has been since 2021. Prior to joining True North, he was with Fisher Investments for two years and has a background that includes a role at Texas Christian University and experience with the Chicago Cubs. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies and incorporates a range of asset classes including equities, fixed income, diversifiers, and private investments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Jamie S

CFP®, Series 65

Dallas, TX

True North Advisors, LLC

Jamie Scott is a CFP® and holds a Series 65 license with nine years of industry experience. He has been with True North Advisors, LLC since 2019 and previously worked at Moss Adams Wealth Advisors LLC from 2016 to 2019. His background also includes roles at Texas Tech University between 2010 and 2016. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions, providing comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies and organizes portfolios using four Functional Asset Classes: Equities, Fixed Income, Diversifiers, and Private Investments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
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Trevor D

CFP®

Dallas, TX

True North Advisors, LLC

Trevor Dunfee is a CFP® professional with experience at True North Advisors, LLC and Texas A&M-College Station. He has been with True North Advisors since 2023. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach focused on value-oriented strategies, supplemented by passive indexed ETFs, separately managed accounts, and alternative or private investments.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Michael A

CFP®, Series 65

Dallas, TX

True North Advisors, LLC

Michael Anderson is a CFP® with 20 years of industry experience, currently serving as a financial advisor at True North Advisors, LLC since 2009. Based in Dallas, TX, he holds the Series 65 designation. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value-oriented strategies, while incorporating passive indexed ETFs, SMAs, and alternative or private investments as appropriate.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

Matthew B

Series 63, Series 65, Series 66

Dallas, TX

True North Advisors, LLC

Matthew Borowski is a financial advisor at True North Advisors, LLC in Dallas, TX, with 15 years of industry experience. He holds Series 63, Series 65, and Series 66 designations and has been with True North Advisors since 2013. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions by providing comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with an emphasis on value-oriented strategies, incorporating passive indexed ETFs, separately managed accounts, and alternative investments as appropriate.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
user avatar

William S

Series 63, Series 65, Series 66

Dallas, TX

True North Advisors, LLC

William Sanders is a financial advisor at True North Advisors, LLC in Dallas, TX, holding Series 63, 65, and 66 licenses with 12 years of industry experience. He previously worked at Clear Rock Advisors, LLC for nine years and Atlas Efficiency Solutions for nine years. True North Advisors serves individuals, high-net-worth clients, retirement plans, trusts, endowments, and other institutions with comprehensive financial planning, portfolio management, and consulting services. The firm employs a fundamentally driven, bottom-up investment approach with a focus on value strategies, passive indexed ETFs, SMAs, and alternative or private investments, organizing portfolios across four Functional Asset Classes.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Passive / index investing Active portfolio management Founder/Business Owner
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