True Blue Financial, LLC logo

True Blue Financial, LLC

Updated today

Client assets under management

$266,171,665

Clients

570

43% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

143

Very High

Average account size

$466,968

About

True Blue Financial is a team-based SEC-registered investment adviser that serves individuals (including high‑net‑worth clients), trusts, estates, charitable organizations, and business entities. The four-advisor firm reports approximately $271.5 million in discretionary assets under management and offers financial planning, consulting, and ongoing portfolio management to roughly 570 clients.

The firm primarily provides discretionary portfolio management using model portfolios, third‑party managers and LPL‑sponsored programs (Model Wealth Portfolios and Optimum Market Portfolios), and delivers written financial plans or hourly consulting tailored to client circumstances. Clients commonly grant discretionary trading authority and accounts are monitored on an ongoing basis while advisory fees are billed as a percentage of assets under management; the firm also makes available both wrapped and non‑wrapped program options.

True Blue Financial’s brochure discloses several features that are less common among similarly sized team advisers: an affiliation with an in‑house tax preparation business, registration and licensing to sell insurance products (with associated commission compensation), and sponsorship of its own wrap fee program with trade execution and custody provided by LPL Financial. These combined roles create potential conflicts of interest the firm says it addresses through disclosure, a code of ethics, compliance procedures, and supervisory oversight when referring clients to third‑party managers or LPL programs.

Client services

Financial planning Portfolio management Selection of other advisers Consulting services

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Fixed fee for financial planning and consulting services not to exceed $5,000, negotiable

Percentage

$0 - $249,999: 1.50% $250,000 - $499,999: 1.35% $500,000 - $999,999: 1.25% $1,000,000 - $1,999,999: 1.10% $2,000,000 - $2,999,999: 1.00% $3,000,000+: 0.90%

Commissions

Commission-based compensation for securities and insurance products via LPL Financial and insurance agency activities

Project-based

$200.00 per hour for financial planning and consulting services

Other

Fee-only: Financial planning hourly fee of $200.00 or fixed fee not to exceed $5,000, negotiable

Main office location

True Blue Financial, LLC

7889 Red Arrow Highway

Stevensville MI 49127, United States

Number of offices

2

Most active in

Arizona · Florida · Illinois · Indiana · Michigan · Ohio · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Victoria H

CFP®, Series 66

Stevensville, MI

True Blue Financial, LLC

Victoria Holt is a CFP® with 16 years of industry experience, currently serving as an advisor at True Blue Financial, LLC. Her prior experience includes roles at LPL Financial LLC and as an independent insurance agent. She is also involved in tax preparation through True Blue Tax, LLC, a business affiliated with her firm. True Blue Financial is a registered investment adviser serving individuals, trusts, estates, charitable organizations, and business entities. The firm offers discretionary portfolio management and financial planning through a four-advisor team, utilizing a range of investment strategies and third-party model portfolios, and maintains an affiliated in-house tax preparation service and licensed insurance agency.

Founder/Business Owner Retired
user avatar

Lucas B

CFP®, Series 63, Series 65, Series 66

Stevensville, MI

True Blue Financial, LLC

Lucas Brown is a CFP® with 25 years of industry experience, currently serving as an advisor at True Blue Financial, LLC. He has worked with True Blue Financial since 2009 and has been affiliated with LPL Financial since 2008. Outside of his advisory role, Brown is an adjunct professor at Cornerstone University and owns a small family-operated grain and grape farm. True Blue Financial is a registered investment adviser serving individuals, trusts, estates, charitable organizations, and business entities. The firm offers discretionary financial planning and portfolio management, utilizing a combination of fundamental, technical, and cyclical analysis, and often implements third-party model portfolios and LPL-sponsored programs.

Founder/Business Owner Retired
user avatar

Nicole C

CFP®, Series 66

Stevensville, MI

True Blue Financial, LLC

Nicole Coar is a financial advisor at True Blue Financial, LLC in Stevensville, Michigan, holding CFP® and Series 66 credentials with 12 years of industry experience. She has been with True Blue Financial since 2020 and previously worked at LPL Financial LLC from 2014. Coar is also a registered notary public in Michigan, providing notary services to clients without charge. True Blue Financial is a registered investment adviser serving individuals, trusts, estates, charitable organizations, and business entities with discretionary portfolio management and financial planning. The firm employs a tailored, risk-based approach and utilizes third-party model portfolios and LPL-sponsored programs, supported by an in-house tax preparation business and insurance services.

Founder/Business Owner Retired
user avatar

Richard M

Series 66

Stevensville, MI

True Blue Financial, LLC

Richard Martin III is a financial advisor at True Blue Financial, LLC with five years of industry experience. He holds a Series 66 designation and has worked at True Blue Financial since 2017, with prior experience at Crowe Horwath, LLP. In addition to his advisory role, Martin is a licensed notary and is involved in tax preparation and planning through True Blue Tax, a certified public accounting business. True Blue Financial is a registered investment adviser serving individuals, trusts, estates, charitable organizations, and business entities. The firm offers discretionary portfolio management and financial planning through a four-advisor team, utilizing a tailored, risk-based approach that includes third-party model portfolios and LPL-sponsored programs.

Founder/Business Owner Retired
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