Trinity Financial Planning logo

Trinity Financial Planning

Updated today

Client assets under management

$102,875,290

Clients

60

53% high-net worth

Advisors

2

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

30

Low

Average account size

$1,714,588

About

Trinity Financial Planning is a fee-only advisory firm that serves individuals and families, including high-net-worth clients, and provides integrated financial planning, tax planning and discretionary investment management. The firm manages roughly $102.9 million for about 60 clients and also offers shorter-scope engagements for specific projects or single-session consultations.

Investment work is grounded in a long-term, market-efficient approach that emphasizes disciplined asset allocation and typically relies on no-load mutual funds and exchange-traded funds rather than individual stock selection or market timing. Advisors evaluate each client’s tax situation, risk tolerance and goals before recommending portfolios, provide ongoing discretionary management and conduct regular account reviews and planning meetings.

Compared with many peers, the firm combines a fixed-fee component with an asset-based management component and makes limited-scope services (a “financial tune-up” and a project retainer) available for discrete client needs. Trinity maintains an institutional custody relationship with a major custodian, participates in the Alliance of Comprehensive Planners and does not vote client proxies (clients retain proxy voting responsibility), which may differ from common practices at similarly sized firms.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Wealth management Passive / index investing

Fee options

Fixed

Financial Tune Up fee: $1,500 fixed fee; Project Retainer fees fixed per project agreed in advance

Percentage

$0 - $2,500,000: 1.25% $2,500,000 - $5,000,000: 0.75% $5,000,000+: 0.50%

Project-based

Project Retainer fees based on rates ranging from $275 to $625 per hour

Other

Minimum fee: Wealth Management Services minimum fee: $2,500 per quarter; Investment Management Services minimum fee: $500 per quarter Fee-only: Fee-only financial advisory firm; no commissions or other compensation from third parties

Main office location

Trinity Financial Planning

6405 Century Ave #104

Middleton WI 53562, United States

Number of offices

1

Most active in

Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John S

CFP®, Series 63, Series 65

Middleton, WI

Trinity Financial Planning

John Scherer is a CFP® professional with nine years of industry experience, currently serving at Trinity Financial Planning in Middleton, WI. He has been affiliated with Trinity Financial Planning since 2001. Outside of his advisory role, he is a member of Dry Dog Ranch LLC, a farming business. Trinity Financial Planning provides fee-only financial planning, tax planning, and discretionary investment management for individuals, families, trusts, and retirement plans. The firm employs a disciplined, long-term, market-efficient investment approach and offers integrated financial planning alongside ongoing portfolio management.

General retirement planning Wealth management Passive / index investing
user avatar

Nicholas M

Series 66

Middleton, WI

Trinity Financial Planning

Nicholas Moore is a financial advisor at Trinity Financial Planning with 12 years of industry experience. He holds a Series 66 designation and has worked at firms including North Star Resource Group, CRI Securities, Securian Financial Services Inc, Edward Jones, Anchor Bank, and LPL Financial LLC. Trinity Financial Planning provides fee-only financial planning, tax planning, and discretionary investment management for individuals, families, trusts, and retirement plans. The firm serves both high-net-worth and non-HNW clients, emphasizing disciplined asset allocation and a long-term, market-efficient approach.

General retirement planning Wealth management Passive / index investing
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")