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TriCord Advisors, Inc.

Updated today

Client assets under management

$407,367,598

Clients

530

55% high-net worth

Advisors

5

of 5 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

106

High

Average account size

$768,618

About

TriCord Advisors provides investment advisory services primarily to individuals and families and also works with high‑net‑worth individuals, trusts, estates, retirement plans, charitable organizations, and small businesses. Services include discretionary portfolio management, non‑discretionary financial planning and consulting, and administrative offerings such as bill‑paying and ongoing servicing of fixed and indexed annuity products.

The firm typically manages client accounts on a discretionary basis, tailoring strategies to each client’s objectives, risk tolerance, time horizon, and liquidity needs, and it conducts ongoing account supervision. TriCord also uses unaffiliated third‑party discretionary managers and investment platforms (including Quorus, Portfolio Design Labs, and AssetMark) on a client‑by‑client basis and performs initial and ongoing due diligence of those managers.

TriCord has a few features that distinguish it from many peer teams: certain associated persons are licensed insurance agents and the firm administers roughly $31.4 million in annuity assets, and a firm investment professional is also dually registered as a registered representative with an unaffiliated broker‑dealer, each of which the brochure identifies and discloses as potential conflicts. The firm additionally provides bill‑paying and trustee services for some clients and is deemed to have custody in limited circumstances, subjecting those relationships to enhanced oversight.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Annuities

Fee options

Fixed

Financial planning services generally provided for a flat fee of $2,500.

Project-based

Hourly fees for bill-paying or administrative services may apply, specific rates not stated.

Main office location

TriCord Advisors, Inc.

6772 Magnolia Avenue

Riverside CA 92506, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Laura B

Series 65

Riverside, CA

TriCord Advisors, Inc.

Laura Barkley is a financial advisor at TriCord Advisors, Inc. with one year of industry experience. She holds the Series 65 designation and has previously worked with the Specialty Coffee Association and Cal Lutheran University. TriCord Advisors serves individuals, pension and profit-sharing plans, charitable organizations, and corporations by offering discretionary portfolio management, model portfolio management, manager-of-managers services, financial planning, and pension consulting. The firm employs a blend of fundamental, technical, and quantitative analysis within a structured investment process monitored quarterly.

Annuities
user avatar

Christopher M

CFP®, Series 63, Series 65

Riverside, CA

TriCord Advisors, Inc.

Christopher Marsh is a CFP® with 13 years of industry experience, currently serving at TriCord Advisors, Inc. in Riverside, CA. He has worked at TriCord Advisors since 2012 and previously at Purshe Kaplan Sterling Investments and The Leaders Group Inc. TriCord Advisors serves individuals, pension and profit-sharing plans, charitable organizations, and corporations by providing discretionary portfolio management, financial planning, and pension consulting. The firm employs a mix of fundamental, technical, and quantitative analysis, offering model portfolios and a manager-of-managers approach to asset allocation.

Annuities
user avatar

Randy B

CFP®, Series 63, Series 66

Riverside, CA

TriCord Advisors, Inc.

Randy Barkley is a CFP® with 25 years of industry experience, currently serving as an advisor at TriCord Advisors, Inc. since 2010. He also has a longstanding affiliation with Liberty Group, LLC. Outside of his advisory role, Barkley is a licensed real estate and insurance agent and holds a wholesale auto dealer license. TriCord Advisors serves individuals—including high-net-worth clients—as well as pension and profit-sharing plans, charitable organizations, and corporations. The firm offers a range of services including discretionary portfolio management, model portfolios, and manager-of-managers solutions, employing a mix of fundamental, technical, and quantitative analysis in its investment process.

Annuities
user avatar

Jeremiah L

Series 65

Riverside, CA

TriCord Advisors, Inc.

Jeremiah Lee is a financial advisor with TriCord Advisors, Inc. in Riverside, CA, holding a Series 65 designation and five years of industry experience. Prior to joining TriCord Advisors in 2020, he worked at Best Best & Kreiger LLP for six years. He is also the owner and operator of TriCord Legal Services, Inc., a law firm specializing in estate planning and business-related legal services. TriCord Advisors serves individuals, pension and profit-sharing plans, charitable organizations, and corporations by offering discretionary portfolio management, model portfolio management, financial planning, and pension consulting. The firm utilizes a manager-of-managers approach and combines fundamental, technical, and quantitative analysis in its investment process.

Annuities
user avatar

Joseph L

CFP®, Series 65

Riverside, CA

TriCord Advisors, Inc.

Joseph Lyons is a CFP® with 19 years of industry experience, currently serving as an advisor at TriCord Advisors, Inc. since 2010. He also has experience with Hargrave & Associates, LLC dating back to 2006. TriCord Advisors serves a diverse client base including high-net-worth individuals, pension and profit-sharing plans, charitable organizations, and corporations. The firm offers discretionary portfolio management, model portfolio management, and manager-of-managers services, employing a mix of fundamental, technical, and quantitative analysis within a structured investment process.

Annuities
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