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Tree City Investments, Inc.

Updated today

Client assets under management

$43,189,983

Clients

38

61% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

19

Very Low

Average account size

$1,136,579

About

Tree City Investments is a small, two-advisor registered investment adviser that provides ongoing asset management and portfolio management services to individual investors — including high-net-worth clients — and qualified plans through Fidelity’s institutional program. The firm offers continuous advice and implementation of investment strategies and collects percentage-of-assets fees, with account reviews at least annually.

Tree City describes a multi-disciplinary investment process using fundamental, technical and cyclical analysis and employs a range of strategies from long-term holdings to active trading, including short sales, margin and option writing. Although its advisory agreement permits discretionary authority, the firm reports that, as of December 31, 2025, roughly $49.13 million of client assets are managed on a non-discretionary basis and it currently has no discretionary portfolios.

Compared with peers, Tree City’s persistent focus on non-discretionary management across nearly all of its reported AUM is uncommon for supported firms, and its documented use of short sales, margin and option strategies is notable for a firm of its size. The advisory representatives are dually registered with a broker/dealer and use Triad/Fidelity institutional platforms for custody, trade execution and operational support, and the brochure discloses receipt of trail (12b-1) fees and other broker-provided services.

Client services

Portfolio management

Expertise

Active portfolio management Options & derivatives strategies Retirement income strategy

Fee options

Percentage

$100,000 - $500,000: 1.25% annually $500,001 - $1,000,000: 1.00% annually $1,000,000+: Negotiable

Commissions

Advisory Representatives receive trail commissions (12b-1 fees) from mutual fund transactions through Triad Advisors.

Other

Account minimum: $100,000

Main office location

Tree City Investments, Inc.

500 N. Western Ave., Suite 202

Lake Forest IL 60045, United States

Number of offices

1

Most active in

Illinois

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Daniel W

Series 63, Series 65

Lake Forest, IL

Tree City Investments, Inc.

Daniel Walsh is a financial advisor at Tree City Investments, Inc. with 36 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Osaic Wealth, Inc. and Triad Advisors, Inc. Outside of finance, Walsh is president of several businesses, including a bakery, a restaurant, and a food distribution company. Tree City Investments provides continuous asset management through an institutional platform, serving individual clients and qualified retirement plans. The firm emphasizes nondiscretionary portfolio management customized to clients’ objectives, using fundamental, technical, and cyclical analysis, with a focus on personalized asset-allocation strategies.

Active portfolio management Options & derivatives strategies Retirement income strategy
user avatar

Carol D

Series 63, Series 65

Lake Forest, IL

Tree City Investments, Inc.

Carol Digman is a financial advisor with Tree City Investments, Inc. and holds Series 63 and Series 65 licenses. She has 40 years of industry experience and has worked with firms including Triad Advisors, Inc. and Top Flight Advisory Services. Outside of her advisory work, she owns several small businesses, including a restaurant and a food product company. Tree City Investments provides continuous asset management through an institutional platform, serving individual clients and qualified retirement plans. The firm customizes portfolios based on client interviews and financial data, using a range of analytical techniques and typically managing accounts on a nondiscretionary basis.

Active portfolio management Options & derivatives strategies Retirement income strategy
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