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Townsend Financial Planning

Updated today

Client assets under management

$148,259,509

Clients

160

24% high-net worth

Advisors

3

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

53

Typical

Average account size

$926,622

About

Townsend Financial Planning provides fee‑only financial planning and investment management to individuals, families, and small business owners, including high‑net‑worth clients. Its services include bundled wealth management for larger account households, standalone investment management for smaller accounts, financial planning engagements, trustee services, and employer retirement plan consulting and education.

The firm follows a discretionary, long‑term, buy‑and‑hold investment approach that emphasizes diversified, low‑cost index funds and ETFs and uses asset allocation and periodic rebalancing grounded in modern portfolio theory. It customizes portfolios and client relationships—coordinating with clients’ other advisers, offering relationship management for households over $750,000, and, where appropriate, employing third‑party managers and sub‑advisers (TAMPs).

Compared with many peers, Townsend more actively publishes and shares client communications and outreach: it consolidates client testimonials via a third‑party service, distributes periodicals/newsletters, and conducts educational seminars and employee education sessions for retirement‑plan clients. The firm also recently added sub‑advisers to its service mix and generally limits discretionary crypto purchases to client‑authorized transactions, and it treats cash positions as a managed asset class.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

General retirement planning Social Security optimization Roth conversion strategy Charitable giving & philanthropy Cash flow / budgeting

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Flat fees for financial planning projects ranging from $795 to $3,725 depending on service

Percentage

$0 - $750,000: 1.00% $750,001 - $2 million: 1.00% $2 million+: 0.50% on next $2 million, then 0.25% thereafter

Project-based

$75-$300 per hour depending on Advisor/Administrative Staff

Other

Account minimum: $750,000 Fee-only: Fee-Only financial planning and investment management services; no commissions or third-party payments accepted.

Main office location

Townsend Financial Planning

36 East Main Street

Mt. Sterling KY 40353, United States

Number of offices

3

Most active in

Florida · Kentucky

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Melody T

CFP®

Mt. Sterling, KY

Townsend Financial Planning

Melody Townsend is a CFP® professional with 15 years of experience, currently serving as an advisor at Townsend Financial Planning since 2006. She is the managing member of Mountain Sage Holdings, LLC, a commercial property management business in Mt. Sterling, Kentucky. Townsend Financial Planning is an SEC-registered, fee-only fiduciary firm that provides financial planning and investment management services to individuals, families, and small businesses. The firm employs a long-term, buy-and-hold investment strategy using diversified, low-cost mutual funds and ETFs, and offers a range of engagement types including trustee services and retirement-plan consulting.

General retirement planning Social Security optimization Roth conversion strategy Charitable giving & philanthropy Cash flow / budgeting Founder/Business Owner Retired
user avatar

Jeremiah C

Series 65

Mt. Sterling, KY

Townsend Financial Planning

Jeremiah Creech is a financial advisor at Townsend Financial Planning with a Series 65 designation and two years of industry experience. Prior to joining Townsend in 2022, he worked at Citizens Guaranty Bank and Kentucky Auto Parts and Service. Townsend Financial Planning is an SEC-registered, fee-only fiduciary that serves individuals, families, and small-business clients with financial planning and investment management. The firm employs a long-term, buy-and-hold strategy using diversified, low-cost mutual funds and ETFs, and emphasizes client education and outreach through newsletters, seminars, and workshops.

General retirement planning Social Security optimization Roth conversion strategy Charitable giving & philanthropy Cash flow / budgeting Founder/Business Owner Retired
user avatar

Harrison B

CFP®, Series 65

Mt. Sterling, KY

Townsend Financial Planning

Harrison Bailey is a CFP® and holds a Series 65 license, with six years of experience in financial advising. He has been with Townsend Financial Planning since 2016, following a brief tenure at Springleaf Financial and a period at Morehead State University. Townsend Financial Planning is an SEC-registered, fee-only fiduciary serving individuals, families, and small businesses with financial planning and wealth management services. The firm employs a long-term, buy-and-hold investment approach based on Modern Portfolio Theory, using diversified, low-cost mutual funds and ETFs tailored to client objectives.

General retirement planning Social Security optimization Roth conversion strategy Charitable giving & philanthropy Cash flow / budgeting Founder/Business Owner Retired
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