Total Wealth
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$20,800,000
Clients
45
22% high-net worth
Advisors
1
of 2 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
45
HighAverage account size
$462,222
About
Total Wealth LLC provides ongoing discretionary portfolio management paired with financial planning, as well as one‑time project-based planning, for individuals and small businesses. The firm manages about $20.8 million across roughly 45 client relationships and implements investment programs using mutual funds, ETFs, and annuities where appropriate.
The firm’s investment process is grounded in Modern Portfolio Theory, with documented Investment Policy Statements, long‑term trading strategies, regular monitoring and annual or semi‑annual plan reviews; it may also recommend third‑party Outside Managers for certain mandates. Total Wealth primarily favors passively managed mutual funds and ETFs, uses annuities for income protection in some cases, and discloses reliance on custodian‑provided research and trading services.
Distinctive aspects include close affiliations with related entities—Total Wealth Insurance, Total Wealth Tax, and Total Wealth Planning—which the brochure discloses may create conflicts because the principal could earn commissions or other economic benefits if clients use those services. The brochure also notes delivery of written or electronic financial plans, access to custodian‑provided educational conferences, and that the principal holds CFP® and CEPA credentials and allocates about 30% of his time to affiliated tax/insurance/planning activities; together with the firm’s AUM and client count, these features point to a practice focused on education and comprehensive planning for primarily non‑high‑net‑worth individuals.
Client services
Financial planning
Portfolio management
Pension consulting
Selection of other advisers
Newsletters or periodicals
Educational seminars or workshops
Expertise
Annuities
Wealth management
Retirement income strategy
General retirement planning
Fee options
Project-based financial planning services flat fee ranging from $1,500 to $20,000 depending on complexity.
Under $500,000 - $500,000: 1.50% $500,000 - $1,000,000: 1.25% $1,000,000 - $3,000,000: 1.00% $3,000,000 - $5,000,000: 0.75% $5,000,000+: 0.50%
Commission on insurance products purchased through affiliated entity Total Wealth Insurance.
Approximately $250 per hour for financial planning services.
Fee-only: Flat fee for financial planning services up to $6,000 annually for accounts over $500,000, not exceeding 2.00% of account value, based on complexity and hourly rate of $250/hour.
Main office location
Total Wealth
5550 Wild Rose Lane, Suite 400
West Des Moines IA 50266, United States
Number of offices
1
Most active in
Total Wealth has reported serving >5 clients in these states in the last 12 months.
Iowa
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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