The Viable Group, Inc. logo

The Viable Group, Inc.

Updated today

Client assets under management

$64,000,000

Clients

285

4% high-net worth

Advisors

5

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

57

Typical

Average account size

$224,561

About

The Viable Group, Inc. provides personalized financial planning and discretionary investment management to individuals, trusts, estates, and charitable organizations, serving a mix of non‑HNW and high‑net‑worth clients. Services include ongoing portfolio management, tailored financial planning and consulting, and referrals to third‑party money managers.

The firm manages portfolios under discretionary authority using client‑specific objectives, time horizons, and documented risk tolerances, with activity reviewed at least quarterly and more often as conditions warrant. Investment analysis relies on a combination of fundamental, technical, and cyclical methods, and clients may impose restrictions or receive written financial plans delivered within the firm’s stated timelines.

Distinctive disclosures in the brochure include recent material changes to its Form ADV (notably an updated AUM calculation and portfolio fee schedule) and detailed referral/fee‑sharing arrangements with third‑party managers such as Gradient Investments and ITS, including an incentive participation schedule for the firm. The brochure also notes the president’s affiliated insurance practice and explains that, while the firm does not custody client assets, it is deemed to have indirect custody because custodians may deduct advisory fees on the firm’s behalf; these relationships and potential conflicts are disclosed and described in the filing.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Third party money management

Expertise

General retirement planning General tax planning

Fee options

Fixed

Fixed fees for financial planning services up to $2,500 depending on complexity

Percentage

$0 - $2,500,000: 1.00% annually $2,500,001 - $5,000,000: 0.75% annually

Project-based

$200 per hour for financial planning services

Other

Fee-only: Financial planning fees charged as fixed fees up to $2,500 or hourly fees of $200/hour

Main office location

The Viable Group, Inc.

8700 Crownhill Blvd, Suite 303

San Antonio TX 78209, United States

Number of offices

1

Most active in

Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Mark G

Series 65

Lubbock, TX

The Viable Group, Inc.

Mark Groom is a financial advisor at The Viable Group, Inc. with nine years of industry experience and a Series 65 credential. He has worked at M&M Wealth Management LLC dba Lonestar Wealth Management and Lonestar Registered Investment Advisors, LLC, and he also owns an insurance agency, Groom Financial Services. The Viable Group, Inc. provides personalized financial planning and discretionary investment management to individuals, trusts, estates, and charitable organizations. The firm serves a range of clients from non-high-net-worth to high-net-worth, managing portfolios based on client-specific objectives, time horizons, and risk tolerances using a mix of fundamental, technical, and cyclical investment analysis.

General retirement planning General tax planning
user avatar

Timothy B

Series 63, Series 65

San Antonio, TX

The Viable Group, Inc.

Timothy Brown is a financial advisor with The Viable Group, Inc. in San Antonio, TX, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has been with The Viable Group, Inc. since 2007 and also works with Lonestar Registered Investment Advisors. Outside of his advisory role, he is an insurance agent specializing in fixed annuities, life insurance, and long-term care. The Viable Group, Inc. offers personalized financial planning and discretionary investment management services to individuals, trusts, estates, and charitable organizations, serving both non-high-net-worth and high-net-worth clients. The firm manages portfolios under discretionary authority using client-specific objectives and a combination of fundamental, technical, and cyclical investment analysis methods.

General retirement planning General tax planning
user avatar

Daniel W

Series 65

Lubbock, TX

The Viable Group, Inc.

Daniel Wheeler is a financial advisor with The Viable Group, Inc. in Lubbock, TX. He holds a Series 65 designation and has been in the industry since 2024, including prior roles at JRBT and Lonestar Wealth Management. Outside of his advisory work, Daniel is also an insurance agent affiliated with Lonestar Wealth Management. The Viable Group, Inc. provides personalized financial planning and discretionary investment management to individuals, trusts, estates, and charitable organizations, serving both non-high-net-worth and high-net-worth clients. The firm manages portfolios using client-specific objectives and a combination of fundamental, technical, and cyclical investment analysis.

General retirement planning General tax planning
user avatar

Michael B

Series 65

Lubbock, TX

The Viable Group, Inc.

Michael Byers is a financial advisor at BG Wealth Advisory, LLC with 17 years of industry experience. He holds a Series 65 designation and has been involved in multiple related businesses, including ownership roles in insurance sales and management of agents. Byers is also associated with several holding companies and operates within a team of four advisors. BG Wealth Advisory provides financial planning and consulting services primarily to individuals, including high-net-worth clients. The firm refers clients to a single third-party money manager for investment management and delivers written financial plans on a fixed-fee basis while offering public seminars and workshops on investment topics.

General retirement planning General tax planning
user avatar

Levi B

Series 63, Series 65

Lubbock, TX

The Viable Group, Inc.

Levi Blackmon is a financial advisor at Lonestar Registered Investment Advisors, PLLC with four years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at New York Life Insurance Co and NYLIFE Securities LLC. Outside of advisory work, he is also involved in insurance sales through Lonestar Wealth Management. Lonestar Registered Investment Advisors serves individuals, pension and profit-sharing plans, trusts, estates, and business entities, managing approximately $250.7 million in client assets. The firm focuses on financial planning and consulting and facilitates investment management through third-party money managers rather than acting as the primary portfolio manager.

General retirement planning General tax planning
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