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The Sum

Updated today

Client assets under management

$551,358,564

Clients

209

76% high-net worth

Advisors

7

of 12 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

30

Very Low

Average account size

$2,638,079

About

The Sum provides discretionary portfolio management and financial planning to individuals, high-net-worth individuals, and businesses. Services described in the brochure include comprehensive financial planning delivered in an onboarding and ongoing review process, project- or hourly-based planning, and investment management that is only offered alongside its planning services.

The firm’s investment approach emphasizes asset allocation and Modern Portfolio Theory and primarily implements passive strategies using index mutual funds and ETFs. Accounts are managed on a discretionary basis with client-specific investment policy statements, regular monitoring and rebalancing, and discretionary authority documented by a limited power of attorney.

Distinctive features disclosed in the brochure include an affiliation with The Sum Prep, LLC, a tax preparation business owned by several firm principals and disclosed as a potential conflict when tax-prep fees are waived or charged. The Sum also uses a flat household investment fee and a net-worth–based planning fee schedule rather than a traditional percentage-of-assets-under-management fee, and a recent amendment removed a reference to a securities‑based line of credit that had appeared in prior filings.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Income planning Tax strategies for small businesses Business exit / sale strategy Wealth management

Occupation focus

Founder/Business Owner

Fee options

Percentage

$0 - $1,000,000: $6,000 annually (Comprehensive Financial Planning fee) $1,000,001 - $2,000,000: $9,000 annually (Comprehensive Financial Planning fee) $2,000,001 - $3,000,000: $12,000 annually (Comprehensive Financial Planning fee) $3,000,001 - $4,000,000: $15,000 annually (Comprehensive Financial Planning fee) $4,000,001 - $5,000,000: $18,000 annually (Comprehensive Financial Planning fee) Over $5,000,000+: $21,000 annually + $3,000 per additional million (Comprehensive Financial Planning fee)

Project-based

$500 per hour for hourly financial planning

Subscriptions

Comprehensive Financial Planning paid as fixed monthly or quarterly fees based on tier schedule

Other

Minimum fee: Investment Management fee includes a flat fee per household of $2,000 annually Fee-only: Comprehensive Financial Planning fees as above; hourly financial planning at $500 per hour

Main office location

The Sum

4526 Research Forest Dr., Suite 240

The Woodlands TX 77381, United States

Number of offices

1

Most active in

Louisiana · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brady C

CFP®, Series 65

The Woodlands, TX

The Sum

Brady Cox is a CFP® and Series 65-registered financial advisor at The Sum with two years of industry experience. Prior to joining The Sum, he held roles at Baker Hughes and Mercy Ships. He also manages The Sum Prep, LLC, a tax preparation business serving select clients. The Sum serves individual and high-net-worth clients as well as businesses, providing discretionary portfolio management combined with comprehensive financial planning. The firm employs a modern portfolio theory approach focused on passive investments, with portfolios managed on a discretionary basis to align with client risk tolerance, tax considerations, and time horizon.

General retirement planning Income planning Tax strategies for small businesses Business exit / sale strategy Wealth management Founder/Business Owner
user avatar

Mckenna D

Series 63, Series 66

The Woodlands, TX

The Sum

Mckenna Dehn is a financial advisor at The Sum with Series 63 and Series 66 credentials and two years of industry experience. Prior to joining The Sum, Dehn worked at Fidelity Investments and held various roles in both financial and non-financial sectors. The Sum serves individual, high-net-worth, and business clients by providing discretionary portfolio management combined with comprehensive financial planning. The firm follows a passive investment approach based on modern portfolio theory, focusing on index mutual funds and ETFs, and employs a flat fee model for its services.

General retirement planning Income planning Tax strategies for small businesses Business exit / sale strategy Wealth management Founder/Business Owner
user avatar

Robert B

CFP®, Series 63, Series 66

The Woodlands, TX

The Sum

Robert Bard is a CFP® with 27 years of industry experience, currently serving as an advisor at The Sum in The Woodlands, TX. He previously worked at Fidelity Investments from 2000 to 2021 before joining The Sum. In addition to his advisory role, Bard manages a tax preparation business, The Sum Prep, LLC, where he prepares tax returns for select clients during tax season. The Sum serves individual and high-net-worth clients as well as businesses, providing discretionary portfolio management combined with comprehensive financial planning. The firm emphasizes passive investment vehicles and asset allocation guided by modern portfolio theory, managing portfolios on a discretionary basis while considering tax implications, time horizon, and risk tolerance.

General retirement planning Income planning Tax strategies for small businesses Business exit / sale strategy Wealth management Founder/Business Owner
user avatar

Christopher M

CFP®, Series 66

The Woodlands, TX

The Sum

Christopher Melber is a CFP® with 13 years of industry experience, currently serving at The Sum in The Woodlands, TX. His prior experience includes roles at Fidelity Investments and Fidelity Personal and Workplace Advisors. He is also the manager and tax preparer for The Sum Prep, LLC, a tax preparation business operating seasonally from February through April. The Sum serves individual and high-net-worth clients as well as businesses, providing discretionary portfolio management combined with comprehensive financial planning. The firm employs a modern portfolio theory approach with an emphasis on passive investment vehicles and manages portfolios on a discretionary basis tailored to client risk tolerance, tax considerations, and time horizon.

General retirement planning Income planning Tax strategies for small businesses Business exit / sale strategy Wealth management Founder/Business Owner
user avatar

Casey M

CFP®, Series 63, Series 65

The Woodlands, TX

The Sum

Casey Mack is a CFP® with 15 years of industry experience, currently serving at The Sum since 2024. Prior to joining The Sum, he worked at Fidelity Personal and Workplace Advisors and Fidelity Investments from 2012 to 2024. The Sum serves individual and high-net-worth clients as well as businesses, providing discretionary portfolio management combined with comprehensive financial planning. The firm emphasizes a passive investment approach guided by modern portfolio theory and asset allocation, managing portfolios on a discretionary basis with consideration for tax, time horizon, and client risk tolerance.

General retirement planning Income planning Tax strategies for small businesses Business exit / sale strategy Wealth management Founder/Business Owner
user avatar

Thomas D

CFP®, Series 63, Series 66

The Woodlands, TX

The Sum

Thomas Dunaway III is a CFP® professional with 16 years of industry experience. He is currently with The Sum, a team-based firm in The Woodlands, TX, and has previously worked at Fidelity Investments and Fidelity Personal and Workplace Advisors. The Sum serves individual and high-net-worth clients as well as businesses, providing discretionary portfolio management combined with comprehensive financial planning. The firm’s investment approach emphasizes passive vehicles and asset allocation guided by modern portfolio theory, with ongoing plan implementation and monitoring.

General retirement planning Income planning Tax strategies for small businesses Business exit / sale strategy Wealth management Founder/Business Owner
user avatar

Paul R

CFP®, Series 66

The Woodlands, TX

The Sum

Paul Rahn Jr. is a CFP® professional with 17 years of industry experience, currently serving at The Sum in The Woodlands, TX. His prior experience includes nine years at Fidelity Brokerage Services. In addition to his advisory role, he manages a tax preparation business, The Sum Prep, LLC, focusing on preparing tax returns for select clients during tax season. The Sum serves individual, high-net-worth clients, and businesses by providing discretionary portfolio management combined with comprehensive financial planning. The firm employs a modern portfolio theory approach with an emphasis on passive investment vehicles and manages portfolios on a discretionary basis aligned with client-specific factors such as tax considerations and risk tolerance.

General retirement planning Income planning Tax strategies for small businesses Business exit / sale strategy Wealth management Founder/Business Owner
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