The Sterling Group logo

The Sterling Group

Updated today

Client assets under management

$471,344,505

Clients

281

53% high-net worth

Advisors

4

of 9 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

70

High

Average account size

$1,677,383

About

The Sterling Group advises individuals, high‑net‑worth individuals, professional fiduciaries, trusts and estates and provides a range of wealth management services including written financial planning, hourly financial consulting, discretionary asset management, access to third‑party portfolio managers, and 529 plan allocation services. The brochure states the firm manages client assets on both discretionary and non‑discretionary bases and provides written plans and implementation recommendations tailored to each client’s circumstances.

The firm’s investment process centers on defining an appropriate investment objective and asset allocation, monitoring portfolios for diversification and overlap, and rebalancing as needed; it uses mutual funds, ETFs, individual securities, alternative investments and, when appropriate, third‑party managers. The brochure describes active oversight of manager selections and share‑class considerations, and notes the firm follows a fiduciary Code of Ethics and periodic account reviews to align portfolios with client goals.

Compared with many peers, The Sterling Group discloses that it sponsors a wrap fee program and invites clients to request a separate Wrap Program Brochure, and it notes that it does not charge a management fee for 529 plan assets it manages. The ADV also details custodial relationships with LPL, Schwab and American Funds and discloses receipt of economic benefits (for example, production bonuses, stock options, and reduced‑cost attendance at custodian‑hosted events) and that it is deemed to have custody under standing letters of authorization — disclosures that may be less common among similar team firms.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Tax strategies for small businesses

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Written Financial Planning fees generally range from $2,500 to $10,000

Percentage

$0 - $499,999: 1.25% annually $500,000 - $999,999: 0.95% annually $1,000,000 - $2,499,999: 0.80% annually $2,500,000 - $4,999,999: 0.65% annually $5,000,000 - $9,999,999: 0.50% annually $10,000,000+: 0.40% annually

Commissions

Advisors may accept commissions for sales of securities in non-advisory accounts; includes distribution or service ("trail") fees from mutual funds.

Project-based

$150 to $750 per hour for Financial Consulting

Other

Account minimum: $1,000,000

Main office location

The Sterling Group

225 S. Lake Avenue, Suite 1075

Pasadena CA 91101, United States

Number of offices

1

Most active in

California · Georgia · Oregon · Tennessee · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Anthony N

CFP®, Series 63, Series 65

Pasadena, CA

The Sterling Group

Anthony Nahra is a CFP® with over 31 years of industry experience. He has been with The Sterling Group since 2006 and Sterling Group Wealth Management, LLC since 2012. Nahra also serves as a co-trustee and attorney-in-fact for his father’s living trust. The Sterling Group is a team-based advisory firm serving individuals, trusts, estates, retirement plans, and business entities. The firm offers discretionary asset management and financial planning, emphasizing customized asset allocation, diversification, and periodic rebalancing tailored to each client’s goals and risk tolerance.

General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Charles S

ChFC®, Series 63

Pasadena, CA

The Sterling Group

Charles Salembier is a financial advisor at The Sterling Group with 32 years of industry experience. He holds the ChFC® and Series 63 designations and has been with The Sterling Group since 1999, including its wealth management division since 2012. The Sterling Group is a team-based investment advisory firm serving individuals, including high-net-worth clients, as well as trusts, estates, fiduciaries, retirement plans, and business entities. The firm provides discretionary asset management and financial planning services, emphasizing customized asset allocation, diversification, and ongoing portfolio monitoring tailored to each client’s goals and risk tolerance.

General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Gretchen P

Series 66

Pasadena, CA

The Sterling Group

Gretchen Prince is a financial advisor with The Sterling Group in Pasadena, CA, holding a Series 66 designation and having 10 years of industry experience. She has been associated with LPL Financial and The Sterling Group since 2006. Outside of advisory work, she is also a notary and provides tax preparation and accounting services. The Sterling Group is a team-based investment advisory firm serving individuals, high-net-worth clients, trusts, estates, retirement plans, and business entities. The firm offers discretionary asset management, financial planning, and consulting, emphasizing customized asset allocation, diversification, and ongoing portfolio monitoring.

General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Charles L

Series 66

Pasadena, CA

The Sterling Group

Charles Lee is a financial advisor at The Sterling Group in Pasadena, CA, holding a Series 66 designation with two years of industry experience. His prior roles include positions at Odyssey Wealth Design and LPL Financial. The Sterling Group is a team-based advisory firm serving individuals, trusts, estates, retirement plans, and business entities with discretionary asset management and financial planning. The firm emphasizes customized asset allocation, diversification, and periodic rebalancing, and may engage third-party portfolio managers while maintaining oversight and direct client contact.

General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Tax strategies for small businesses Founder/Business Owner Executive
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")