The Simple Investor's Guide, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$12,547,686
Clients
19
21% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Clients per advisor
19
LowAverage account size
$660,405
About
The Simple Investor's Guide, LLC is a single-advisor, independent registered investment adviser that provides non-discretionary portfolio management, financial planning, and consulting to individuals (including high-net-worth clients), corporations, and employee benefit plans. The firm reports managing $12,547,686 on behalf of 19 clients and also offers plan-level services such as existing plan reviews and participant education.
The firm’s investment process is tailored to each client and emphasizes client approval for transactions—advice and model portfolios are provided but trades are executed only with client consent. The adviser monitors portfolios, rebalances as needed, and provides complimentary financial planning to clients who engage its portfolio management services; it may also recommend third‑party money managers for discretionary implementation.
Notable distinctions from many peers include its predominantly non‑discretionary asset management model (the firm states its AUM is managed on a non‑discretionary basis) and a formal investor education program that offers multi‑day seminars and workshops. The firm also operates as a fee‑only adviser and is a very small, solo practice with relatively concentrated assets per client, which may affect the degree of personalization and direct access clients receive.
Client services
Expertise
Fee options
Financial planning fixed fees range from $750 to $7,500
$0 - $249,999: 1.10% $250,000 - $499,999: 1.00% $500,000 - $999,999: 0.90% $1,000,000+: Negotiable
$200 per hour
Account minimum: $100,000 Fee-only: Portfolio management fees based on asset tiers; financial planning fees fixed ($750 to $7,500) and hourly ($200/hr)
Main office location
The Simple Investor's Guide, LLC
1445 E. Los Angeles Ave, Suite 301 M
Simi Valley CA 93065, United States
Number of offices
1
Most active in
California · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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