The Planning Associates, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$32,199,000
Total clients
53
15% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
53
Average account size
$607,528
About
The Planning Associates provides fee‑only, fiduciary financial planning and investment advisory services to individuals and a range of institutional clients, including pension and profit‑sharing plans, trusts, estates, charitable organizations, and business entities. In addition to ongoing asset management, the firm offers project‑based and hourly planning engagements and provides non‑investment services such as tax preparation and business accounting.
The firm follows a long‑term investment philosophy and uses a blend of fundamental, technical, and cyclical analysis to construct and adjust portfolios, exercising discretionary authority to implement recommendations for accounts custodied at Charles Schwab. Clients receive regular reporting and at least quarterly reviews, and the adviser mixes assets‑under‑management services with one‑time and hourly engagements to match client needs.
Noteworthy distinctions include an explicit focus on pension consulting for employer plans, a service less commonly offered by similar independent advisers, and a practice structure in which a CFP‑credentialed principal serves as the sole investment decision‑maker rather than an investment committee. The firm emphasizes a fee‑only compensation model intended to limit external compensation conflicts and combines institutional custody resources with individualized planning services.
Client services
Expertise
Fee options
Varies by service; e.g., Retirement Feasibility Analysis $1,000; Investment Review 0.5% of account balance (min $250); Comprehensive Financial Plan 2.0% of total income (min $1,200); tax preparation starts at $125
$0 - $100,000: 1.4% annually (0.35% per quarter) $100,000 - $500,000: 1.2% annually (0.30% per quarter) $500,000 - $1,000,000: 1.0% annually (0.25% per quarter) $1,000,000+: 0.8% annually (0.20% per quarter)
$250.00 per hour
Account minimum: $50.00 per quarter minimum fee for ongoing investment management services (may be waived) Minimum fee: $50.00 per quarter minimum fee for ongoing investment management services (may be waived) Fee-only: Fee-only basis; does not accept commissions or other compensation
Main office location
The Planning Associates, Inc.
15215 S. 48 Th St., Suite 130
Phoenix AZ 85044, United States
Number of offices
1
Most active in
Arizona · Indiana
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Not sure where to start?
We'll help you think it through – whether you ultimately need an advisor or not.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")