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The Norden Group LLC

Updated today

Total assets under management

$1,967,944,101

Total clients

1,271

23% high-net worth

Total advisors

22

of 30 employees

Firm size

Multi Team

Average clients per advisor

58

Average account size

$1,548,343

About

The Norden Group LLC provides investment advisory and financial planning services to individuals (including high‑net‑worth clients), charitable organizations, and businesses. As of December 31, 2025 the firm reported approximately $1.97 billion in discretionary assets under management and offers discretionary portfolio management, fixed‑fee financial planning, general consulting, and access to a TAMP platform.

The firm implements client strategies primarily through model portfolios, third‑party sub‑advisers and Townsquare’s turnkey asset management platform rather than performing firm‑level quantitative or qualitative analysis of individual securities. Its investable universe is broad and includes equities, corporate and municipal debt, options, structured products, REITs and other real estate vehicles, private placements and limited partnerships, and it may incorporate ESG considerations where appropriate.

Distinctive features include that many of the firm’s investment professionals are also licensed insurance agents and the brochure discloses they spend an estimated half of their time on insurance sales, creating the potential for conflicts of interest when recommending annuities or other insurance products. The firm also routinely requires clients to direct custody and execution through specified custodians (Charles Schwab and Trade‑PMR), manages essentially all reported assets on a discretionary basis, and subscribes to an outside proxy‑voting service.

Client services

Financial planning Portfolio management Educational seminars or workshops General consulting services

Expertise

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities

Occupation focus

Founder/Business Owner

Fee options

Fixed

Financial planning services fixed fee generally ranges between $0 to $75,000 (negotiable). Consulting services charged as fixed fee determined case-by-case.

Percentage

0% to 2.50% annually (negotiable, varies by asset size, service complexity, and administration level)

Commissions

Insurance commissions earned by licensed insurance agents affiliated with the firm, separate and in addition to advisory fees.

Main office location

The Norden Group LLC

5255 N Edgewood Drive, Suite 225

Provo UT 84604, United States

Number of offices

5

Most active in

Alabama · Arizona · Arkansas · California · Colorado · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Massachusetts · Michigan · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Mexico · New York · North Carolina · Oregon · Pennsylvania · Texas · Utah · Virginia · Washington · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brent C

Series 63, Series 65

Provo, UT

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Colter Y

Series 65

Idaho Falls, ID

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Nathan R

CFP®, Series 63, Series 65

Provo, UT

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Cody H

Series 66

St. George, UT

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Kylee A

CFP®, Series 65

Provo, UT

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Jason P

Series 63, Series 65

Heber City, UT

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Tyson W

Series 63, Series 65

Provo, UT

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Hayden J

Series 65

Provo, UT

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Alec A

Series 63, Series 65

Newport Beach, CA

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Trent J

Series 66

Provo, UT

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Matthew M

Series 63, Series 66

Provo, UT

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Renn O

CFP®, Series 65, Series 66

Provo, UT

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Joseph A

Series 66

Scottsdale, AZ

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Rachelle D

Series 65

Centerville, UT

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
user avatar

Ahlin H

Series 65

Provo, UT

The Norden Group LLC

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Annuities Founder/Business Owner
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