The Menard Financial Group, LLC

The Menard Financial Group serves individuals (including high net worth clients), trusts, retirement plans and corporate entities with a mix of advisory services, including a firm-sponsored wrap asset management program, standalone financial planning, and retirement plan consulting. The firm reports roughly $335 million in regulatory assets under management and offers ongoing portfolio management as well as fee-based annuity selection and monitoring as part of plan services.

Investment work is delivered through individualized wrapped accounts and, when appropriate, separately managed account programs using third-party managers, with a toolkit that includes asset allocation, fundamental and quantitative analysis, technical methods, and the use of options and other derivatives. The firm discloses the use of margin and allows clients to pledge wrap accounts as collateral for loans, and it monitors manager holdings and risk as part of its due diligence on SMA sponsors.

Distinctive features include acting as sponsor of a wrap-fee program while also integrating externally managed SMA strategies and fee‑based annuity solutions, a combination less common among peers. The firm is affiliated with a licensed insurance entity and its advisors hold ancillary credentials (including insurance licensure and tax/accounting capability), and it operates with a relatively large asset base for a small advisory team, which may affect client access to certain institutional platforms and execution arrangements.