The Lloyd Advisory Group logo

The Lloyd Advisory Group

Updated today

Client assets under management

$426,375,795

Clients

1,202

5% high-net worth

Advisors

6

of 13 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

200

Very High

Average account size

$354,722

About

The Lloyd Advisory Group provides discretionary asset management and financial planning primarily for individual investors, as well as trusts, estates, charitable organizations, corporations, and other business entities. According to its brochure, the firm managed about $437.6 million in discretionary assets as of December 31, 2025 and serves over 1,200 client accounts.

The firm employs a retirement-focused “three bucket” investment framework—Red (diversified growth), Black (income-driven), and Green (fixed insurance‑based products)—and addresses five retirement concerns (inflation, volatility, taxes, healthcare, and outliving assets) when tailoring portfolios. LG regularly uses third‑party model portfolios and sub‑advisers, including a formal sub‑advisory relationship with AE Wealth Management, and serves as a portfolio manager in AEWM’s wrap fee program where clients pay a bundled advisory and execution fee.

Distinctive features noted in the brochure include the firm’s integration of insurance products into portfolio construction (the Green Bucket) and the affiliation with an insurance agency; the brochure states IARs spend a substantial portion of their time on insurance sales and are licensed to receive commissions for those products. The firm also discloses a network of affiliations and platform relationships (Advisors Excel, AEWM, and related entities) that provide preferred pricing, technology and marketing benefits, and which the firm says it monitors and manages for potential conflicts of interest.

Client services

Portfolio management Pension consulting Selection of other advisers

Expertise

Annuities Retirement income strategy Income planning Wealth management

Occupation focus

Retired Founder/Business Owner

Demographic focus

Approaching retirement Retired

Fee options

Percentage

Up to 1.5% annually (maximum, negotiable)

Commissions

Insurance agents earn commission-based compensation for selling insurance products, separate from advisory fees.

Main office location

The Lloyd Advisory Group

3575 Lawrenceville Suwanee Road

Suwanee GA 30024, United States

Number of offices

3

Most active in

Alabama · Florida · Georgia · Louisiana · Nebraska · New Hampshire · North Carolina · South Carolina · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Mark L

Series 65

Suwanee, GA

The Lloyd Advisory Group

Mark Lloyd is a financial advisor at The Lloyd Advisory Group in Suwanee, GA, with 2 years of industry experience and a Series 65 designation. He has worked at Lloyd Advisory Services, LLC since 2011. Lloyd also serves as Client Relations Manager at The Lloyd Group, Inc., an insurance agency where he manages client service operations and assists with account applications and rollovers. The Lloyd Advisory Group provides discretionary investment management and financial planning services primarily to individual clients and personal trusts, utilizing third-party model portfolios and ongoing rebalancing. The firm’s investment approach incorporates a three-bucket framework emphasizing growth, income, and fixed insurance-based assets, and it integrates commissionable insurance sales as a key component of its advisory process.

Annuities Retirement income strategy Income planning Wealth management Retired Founder/Business Owner Approaching retirement
user avatar

Andrew J

Series 65

Suwanee, GA

The Lloyd Advisory Group

Andrew Jones is a Series 65-licensed financial advisor with 17 years of industry experience. He has worked at Lloyd Advisory Services, LLC since 2009 and was previously associated with ABJ Advisors, Inc. Jones is also involved as an insurance agent with The Lloyd Group, Inc., where he participates in the sale of insurance products. The Lloyd Advisory Group is a seven-advisor team providing discretionary investment management and financial planning primarily to individual clients and personal trusts. The firm employs a three-bucket investment framework combining growth, income, and fixed insurance-based assets, utilizing third-party model portfolios and money managers through AE Wealth Management’s platform.

Annuities Retirement income strategy Income planning Wealth management Retired Founder/Business Owner Approaching retirement
user avatar

Andrew L

Series 65

Suwanee, GA

The Lloyd Advisory Group

Andrew Lloyd is a financial advisor with The Lloyd Advisory Group in Suwanee, GA, holding a Series 65 designation and three years of industry experience. He has been involved with Lloyd Advisory Services, LLC since 2022 and The Lloyd Group, Inc. since 2019. Outside of his advisory role, he works as a client design specialist in an affiliated insurance agency. The Lloyd Advisory Group provides discretionary investment management and financial planning services primarily to individual clients and personal trusts. The firm employs a three-bucket investment approach incorporating growth, income, and fixed insurance-based assets, utilizing third-party model portfolios and money managers through AE Wealth Management’s platform.

Annuities Retirement income strategy Income planning Wealth management Retired Founder/Business Owner Approaching retirement
user avatar

Shaun D

Series 65

Suwanee, GA

The Lloyd Advisory Group

Shaun Duffy is a financial advisor at The Lloyd Advisory Group with two years of industry experience. He holds a Series 65 designation and has been with The Lloyd Advisory Group since 2019. Prior to his advisory career, he worked at Outback Steakhouse for 13 years. The Lloyd Advisory Group provides discretionary investment management and financial planning services primarily to individual clients and personal trusts. The firm uses a three-bucket investment approach and relies on third-party model portfolios and money managers accessed through AE Wealth Management’s platform.

Annuities Retirement income strategy Income planning Wealth management Retired Founder/Business Owner Approaching retirement
user avatar

Mark L

Series 65

Suwanee, GA

The Lloyd Advisory Group

Mark Lloyd Sr. is a Series 65-licensed financial advisor with 17 years of industry experience. He is principal at The Lloyd Advisory Group and has been involved with The Lloyd Group, Inc. since 1995. Outside of his advisory role, he owns a marketing company that provides public speaking on financial industry training and education. The Lloyd Advisory Group offers discretionary investment management and financial planning primarily for individual clients and personal trusts. The firm employs a three-bucket investment approach focusing on growth, income, and fixed insurance-based assets, utilizing third-party model portfolios and money managers through AE Wealth Management’s platform.

Annuities Retirement income strategy Income planning Wealth management Retired Founder/Business Owner Approaching retirement
user avatar

James M

CFP®, Series 65

Suwanee, GA

The Lloyd Advisory Group

James Morris is a CFP® and Series 65 credentialed financial advisor with 17 years of industry experience. He has been with The Lloyd Advisory Group since 2009 and previously worked at JB Financial Advisors, Inc. from 2008 to 2019. Morris is also an insurance agent involved in the sale of insurance products through The Lloyd Group, Inc. The Lloyd Advisory Group provides discretionary investment management and financial planning services primarily to individual clients and personal trusts. The firm utilizes a three-bucket investment approach incorporating growth, income, and fixed insurance-based assets, and relies on third-party model portfolios and money managers accessed via AE Wealth Management’s platform.

Annuities Retirement income strategy Income planning Wealth management Retired Founder/Business Owner Approaching retirement
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