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The Life Group Financial Services

Updated today

Client assets under management

$145,607,388

Clients

1,258

2% high-net-worth

Advisors

5

of 5 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

252

Very High

Average account size

$115,745

About

Guncheon Financial, LLC (d/b/a The Life Group Wealth Partners) provides discretionary investment management and comprehensive financial planning to individuals and families, corporate executives, business owners, and pension and profit‑sharing plans, managing roughly $146.2 million in client assets. Services include portfolio management, retirement plan consulting, cash‑flow and estate planning, and advice tailored to employer‑sponsored defined contribution plans.

The firm’s investment process relies on fundamental analysis and a core‑and‑satellite approach that blends index‑based core holdings with actively managed satellites across mutual funds, ETFs, individual stocks and bonds, and constructs portfolios from individualized investment policy statements. TLG may engage a sub‑adviser (Triad Wealth Partners) and acts as a co‑adviser for the Plan Confidence™ online defined contribution advice service, and generally manages client accounts on a discretionary basis while accommodating client‑imposed restrictions.

TLG operates with a substantially higher client load per advisor than is typical for similar teams—about 250 clients per advisor—which aligns with its use of scalable delivery channels such as complimentary educational seminars and the Plan Confidence™ platform. The firm also discloses that some associates are licensed to sell life and health insurance and that it compensates sub‑advisers, both of which are identified as potential conflicts the firm manages in accordance with its fiduciary policies.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance

Occupation focus

Executive Founder/Business Owner

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Fee options

Percentage

$0 - $500,000: 1.25% $500,001 - $1,000,000: 1.10% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.85% $5,000,001+: 0.75%

Project-based
Subscriptions

Up to 1% of 401(k) account balance monthly or quarterly

Other

Account minimum: $250,000

Main office location

The Life Group Financial Services

1545 Associates Drive, Suite 104

Dubuque IA 52002, United States

Number of offices

4

Most active in

California · Colorado · Illinois · Iowa · Kansas · Louisiana · Michigan · Minnesota · Missouri · Nebraska · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Luke S

Series 63, Series 65

Minneapolis, MN

The Life Group Financial Services

Luke Swirtz is a financial advisor with The Life Group Financial Services in Minneapolis, MN, holding Series 63 and Series 65 licenses and bringing eight years of industry experience. His previous roles include positions at Allianz Life Financial Services LLC and American Equity Investment Life Insurance Company. Outside of finance, he serves as a paid on-call firefighter and trustee for the Carver Fire Department and Relief Association. The Life Group Wealth Partners provides discretionary investment management and wealth consulting services to individuals, families, corporate executives, business owners, and retirement plans. The firm employs a core/satellite investment strategy and supports a large client base through team-based and digital delivery methods, including educational seminars and an online co-advisory platform.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Executive Founder/Business Owner
user avatar

Benjamin S

Series 66

Fremont, MI

The Life Group Financial Services

Benjamin Strautmann is a financial advisor with The Life Group Financial Services, holding a Series 66 designation and two years of industry experience. His prior work includes roles at Compass Credit Union, Raymond James Financial Services Advisors, and Karsten Financial Group. The Life Group Wealth Partners provides discretionary investment management and wealth consulting to individuals, families, corporate executives, business owners, and retirement plans. The firm employs a core/satellite investment strategy combining various asset types and offers services such as portfolio management, retirement-plan design, and educational seminars.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Executive Founder/Business Owner
user avatar

Paul T

Series 65

Westby, WI

The Life Group Financial Services

Paul Thompson is a financial advisor at The Life Group Financial Services with five years of industry experience. He holds a Series 65 designation and has worked at Guncheon Financial, LLC since 2020. Prior to his financial career, he was the operations manager for Living Waters Bible Camp for nine years. The Life Group Wealth Partners provides discretionary investment management and wealth consulting to individuals, families, corporate executives, business owners, and retirement plans. The firm uses a core/satellite investment strategy and offers services including portfolio management, retirement-plan design, financial planning, and educational seminars.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Executive Founder/Business Owner
user avatar

Justin S

Series 63, Series 65

Dubuque, IA

The Life Group Financial Services

Justin Smith is a financial advisor with The Life Group Financial Services in Dubuque, IA, holding Series 63 and Series 65 licenses and 8 years of industry experience. He has worked with Guncheon Financial LLC since 2018 and has been with The Life Group since 2012. The Life Group Wealth Partners provides discretionary investment management and wealth consulting to individuals, families, corporate executives, business owners, and retirement plans. The firm employs a core/satellite investment strategy and offers services including portfolio management, retirement-plan design, financial planning, and educational seminars.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Executive Founder/Business Owner
user avatar

Keith L

Series 63, Series 65

Dubuque, IA

The Life Group Financial Services

Keith Leverentz is a financial advisor with The Life Group Financial Services, holding Series 63 and Series 65 licenses. He has been with the firm since 2012 and also has experience with Guncheon Financial, LLC. Outside of his advisory role, Keith serves as an officer and church elder at The Great Adventure Church, where he provides Bible teaching and participates in leadership. The Life Group Wealth Partners, operating under Guncheon Financial, LLC, offers discretionary investment management and wealth consulting to individuals, families, executives, business owners, and retirement plans. The firm employs a core/satellite investment strategy and provides services including portfolio management, retirement-plan design, and educational seminars.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Executive Founder/Business Owner
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