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The Kocen Financial Group, Inc.

Updated today

Client assets under management

$174,171,040

Clients

213

39% high-net worth

Advisors

5

of 5 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

43

Low

Average account size

$817,704

About

The Kocen Financial Group is a team investment adviser serving individuals, trusts, estates, retirement plans, and business entities, managing about $186 million on a discretionary basis. The firm offers investment management (primarily mutual funds and ETFs, plus allocations to third‑party money managers), comprehensive financial planning, business consulting, occasional seminars, and sub‑advisory services to other institutions.

KFG’s investment process emphasizes asset allocation and a client’s overall financial picture, using risk tolerance, time horizon, tax efficiency, and cash‑flow needs to set strategies and allow clients to impose account restrictions or standing instructions. Clients receive quarterly custodial statements and a written quarterly performance report from the firm, and the firm’s materials also include hypothetical performance illustrations — an uncommon practice among similar team firms, so prospective clients should ask about the assumptions and methodology behind those figures.

Compared with many peers, KFG combines traditional wealth management with institutional sub‑advisory work and bespoke business consulting, and it discloses using soft‑dollar research and support from its recommended custodian. The brochure also discloses a recent regulatory settlement that resulted in a permanent bar for an affiliated broker‑dealer representative, a disclosure that may be particularly relevant to prospective clients evaluating the firm’s background.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Private / alternative investments Real estate investing Active portfolio management

Fee options

Fixed

Financial plan fees generally range from $3,000 to $5,000 for the first year, charged as a negotiated flat rate based on complexity.

Percentage

$0 - $2,000,000: 0.8% to 1% annually (most accounts at 1%) - negotiated rate $2,000,000+: Negotiated rate (accounts over $2 million subject to further negotiation)

Commissions

Some IA Reps may receive commissions for sale of securities separately from advisory fees; no commissions on advisory assets.

Other

Account minimum: $600,000 Fee-only: Investment advising fees charged as negotiated percentage of assets under management; no commissions on advisory assets; double-dipping prohibited.

Main office location

The Kocen Financial Group, Inc.

35900 Bob Hope Dr., Suite 202

Rancho Mirage CA 92270-1767, United States

Number of offices

1

Most active in

California · Illinois · Pennsylvania · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joel K

Series 63

Rancho Mirage, CA

The Kocen Financial Group, Inc.

Joel Kocen is a financial advisor with The Kocen Financial Group, Inc. in Rancho Mirage, CA. He holds a Series 63 designation and has 41 years of industry experience, including 38 years with Financial Goal Securities, Inc. and 35 years with his current firm. The Kocen Financial Group, Inc. provides discretionary investment management and related services to individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm utilizes an asset-allocation framework tailored to clients’ risk tolerance, time horizon, tax efficiency, and cash flow needs, offering portfolio management primarily through mutual funds, ETFs, and third-party money managers.

Private / alternative investments Real estate investing Active portfolio management
user avatar

John W

Series 65

Rancho Mirage, CA

The Kocen Financial Group, Inc.

John Wills is a financial advisor at The Kocen Financial Group, Inc. in Rancho Mirage, CA, holding a Series 65 designation with seven years of industry experience. He has been with The Kocen Financial Group since 2007. The Kocen Financial Group, Inc. provides discretionary investment management and related services to individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm employs an asset-allocation approach that considers clients’ risk tolerance, time horizon, tax efficiency, and cash flow needs, and offers portfolio management primarily through mutual funds, ETFs, and third-party money managers.

Private / alternative investments Real estate investing Active portfolio management
user avatar

Penny H

Series 65

Rancho Mirage, CA

The Kocen Financial Group, Inc.

Penny Houseman is a financial advisor with The Kocen Financial Group, Inc. She holds a Series 65 designation and has six years of industry experience. Houseman has been with The Kocen Financial Group since 2019 and previously worked at Jeffree Lee Financial Services for ten years. The Kocen Financial Group, Inc. provides discretionary investment management and related services to individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm employs an asset-allocation framework considering clients’ risk tolerance, time horizon, tax efficiency, and cash flow needs, and offers additional services including financial planning, business consulting, and seminars.

Private / alternative investments Real estate investing Active portfolio management
user avatar

David T

Series 66

Rancho Mirage, CA

The Kocen Financial Group, Inc.

David Tsikman is a financial advisor at The Kocen Financial Group, Inc. in Rancho Mirage, CA, holding a Series 66 credential with four years of industry experience. His prior work includes roles at Financial Goal Securities, Inc., Glean Management LP, and nonprofit and educational organizations. Outside of advising, he manages property operations and tenant relations through Tsikman Holdings. The Kocen Financial Group provides discretionary investment management and related services to individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm employs an asset-allocation framework tailored to clients’ risk tolerance, time horizon, tax considerations, and cash flow needs, and offers additional services including financial planning, business consulting, seminars, and sub-advisory investment management.

Private / alternative investments Real estate investing Active portfolio management
user avatar

Bryan K

Series 63, Series 65

Rancho Mirage, CA

The Kocen Financial Group, Inc.

Bryan Kocen is a financial advisor at The Kocen Financial Group, Inc. in Rancho Mirage, CA, with 35 years of industry experience. He has held Series 63 and Series 65 licenses and has worked at Kocen Financial Group since 1991, as well as Financial Goal Securities, Inc. from 1990 to 2024. The Kocen Financial Group, Inc. provides discretionary investment management and related services to individuals, pension and profit-sharing plans, trusts, estates, and business entities. The firm employs an asset-allocation framework tailored to clients’ risk tolerance, time horizon, tax efficiency, and cash flow needs, and offers financial planning, business consulting, seminars, and sub-advisory investment management.

Private / alternative investments Real estate investing Active portfolio management
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