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The huntington Investment company

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Total assets under management

$6,344,121,382

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Total clients

37,086

1% high-net worth

Total advisors

398

of 501 employees

Firm size

Enterprise

51-2,000 advisors or $10B+ in AUM

Average clients per advisor

93

Average account size

$171,065

About

The Huntington Investment Company, doing business as Huntington Financial Advisors, provides advisory and wrap-fee programs to individual (including high‑net‑worth), charitable, corporate and retirement clients. It sponsors Envestnet-hosted SMA, UMA, wrap strategist and Representative‑as‑Portfolio‑Manager programs and delivers brokerage, custody and clearing services through a clearing relationship with National Financial Services while overseeing roughly $6.3 billion in assets for tens of thousands of client accounts served by nearly 400 advisors.

The firm operates an open‑architecture, model‑driven platform that combines third‑party sub‑managers, wrap strategists and proprietary models; Envestnet and Huntington have discretionary authority to implement, rebalance and replace underlying investments consistent with client profiles, and clients may place reasonable investment restrictions. Huntington also offers specialized program options (including Private Wealth Consulting and Representative as Portfolio Manager) and overlay services such as tax‑management and impact/ESG overlays, with periodic managed‑account reviews.

What distinguishes Huntington from many peers is its affiliation with a regional bank holding company and its Private Bank, which provides trust services and proprietary Huntington Dynamic Portfolios as a model provider — arrangements the firm discloses and says it supervises due to the potential for conflicts of interest. The firm is also affiliated with an institutional broker‑dealer/municipal advisor and maintains broker‑dealer and insurance registrations, and it discloses referral arrangements, an Advisory Satisfaction Promise and supervisory controls in its brochure.

Client services

Portfolio management Selection of other advisers

Fee options

Percentage

$0 - $100,000: 1.50% (GPS Foundations, GPS Select, GPS Wrap Strategists, GPS Premier SMA varies) $100,001 - $150,000: 1.35% (GPS Foundations, GPS Select, GPS Wrap Strategists) $150,001 - $250,000: 1.20% (GPS Foundations, GPS Select, GPS Wrap Strategists) $250,001 - $500,000: 1.00% (GPS Foundations, GPS Select, GPS Wrap Strategists, GPS Premier SMA varies) $500,001 - $1,000,000: 0.85% (GPS Foundations, GPS Select, GPS Wrap Strategists, GPS Premier SMA varies) $1,000,001 - $2,000,000: 1.15% first $1,000,000 then 1.00% next $1,000,000 (RPM Program); 1.00% first $2,000,000 (PWC, TFS Programs) $2,000,001 - $3,000,000: 0.75% (PWC, TFS Programs; RPM Program next $3,000,000 at 0.75%) $3,000,001 - $5,000,000: 0.65% (PWC, TFS Programs; RPM Program next $5,000,000 at 0.50%) $5,000,001 - $10,000,000: 0.50% (PWC, TFS Programs; RPM Program next $5,000,000 at 0.50%) $10,000,001+: 0.40% (RPM Program); 0.50% (PWC, TFS Programs) $0 - $250,000: 2.00% (GPS Premier separately managed equity accounts) $250,001 - $500,000: 1.75% (GPS Premier equity accounts) $500,001 - $1,000,000: 1.35% (GPS Premier equity accounts) $1,000,001 - $5,000,000: 1.10% (GPS Premier equity accounts) $5,000,001+: 0.90% (GPS Premier equity accounts) $0 - $250,000: 1.50% (GPS Premier fixed income accounts) $250,001 - $500,000: 1.25% (GPS Premier fixed income accounts) $500,001 - $1,000,000: 1.00% (GPS Premier fixed income accounts) $1,000,001 - $5,000,000: 0.85% (GPS Premier fixed income accounts) $5,000,001+: 0.70% (GPS Premier fixed income accounts)

Other

Account minimum: $10,000 minimum for Foundations Program (lowest minimum mentioned); other program minimums vary from $25,000 to $1,000,000 Minimum fee: $1,500 minimum annual account fee for GPS Tailored Fiduciary Solutions (TFS) Program Fee-only: Yes, fee-only advisory compensation disclosed; no commissions charged for advisory services.

Disclosures

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Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Main office location

The huntington Investment company

41 S. High Street

Columbus OH 43215, United States

Number of offices

788

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

LinkedIn Website 800.322.4600

Advisors at this firm

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Amy R

Series 66

Canton, OH

The huntington Investment company
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Andrew B

CFP®, Series 66

Sanford, MI

The huntington Investment company
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Jeffrey C

Series 63, Series 66

Livonia, MI

The huntington Investment company
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Jon S

CFP®, Series 63, Series 65

Indianapolis, IN

The huntington Investment company
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Matthew G

Series 63, Series 65

Kent, OH

The huntington Investment company
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Stephen G

CFP®, Series 66

Columbus, OH

The huntington Investment company
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Brandon M

CFP®, Series 63, Series 66

Mason, OH

The huntington Investment company
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Steven R

CFP®, Series 63, Series 65

Midland, MI

The huntington Investment company
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George G

Series 66

Maineville, OH

The huntington Investment company
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Nathan S

Series 66

Medina, OH

The huntington Investment company
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Brian A

CFP®, Series 63, Series 65

Kalamazoo, MI

The huntington Investment company
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Paul K

Series 63, Series 66

Aurora, CO

The huntington Investment company
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Thomas N

Series 63, Series 65

Perrysburg, OH

The huntington Investment company
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Kyleigh K

Series 63, Series 65

Fremont, MI

The huntington Investment company
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Sarah A

Series 66

Huntington, WV

The huntington Investment company
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