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The Hoerner Planning Group, LLC

Updated today

Client assets under management

$1,400,416,102

Clients

365

44% high-net worth

Advisors

4

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

91

High

Average account size

$3,836,756

About

The Hoerner Planning Group LLC provides comprehensive wealth advisory services to affluent families and their related entities, including trusts, estates, charitable organizations, corporations, and retirement plans. The firm offers portfolio management (both discretionary and non-discretionary), financial planning and consulting, and guidance on insurance and employer‑sponsored retirement plan allocations.

The firm’s investment approach emphasizes customized, strategic asset allocation implemented primarily through independent managers, separate accounts, private partnerships and mutual funds, with a long-term orientation and occasional tactical shifts when mispricing opportunities arise. In selecting independent managers, the firm looks for a value discipline, an emphasis on capital preservation, concentrated best‑idea portfolios, and managers who have substantial personal stakes in their strategies.

Compared with peers, the firm manages an unusually large amount of assets per advisor—approximately $1.65 billion across a four‑advisor team—which is reflected in both sizeable discretionary mandates and a significant non‑discretionary book. The firm’s regular use of private partnerships (and occasional evaluation of venture capital opportunities), together with disclosed principal activities as trustees and owners of real‑estate and development businesses, are notable characteristics it documents and manages as potential conflicts of interest.

Client services

Financial planning Portfolio management Selection of other advisers Consulting

Expertise

Business succession planning Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Financial planning and consulting services offered on a flat or fixed fee basis; fees generally range from $10,000 to $150,000

Percentage

$0 - $2,000,000: 0.70% above $2,000,000+: Negotiable

Other

Fee-only: Fixed fees generally range from $10,000 to $150,000 depending on service scope and professional rendering services; fees are negotiable

Main office location

The Hoerner Planning Group, LLC

210 East Federal Street

Middleburg VA 20117, United States

Number of offices

1

Most active in

California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Maryland · Massachusetts · Montana · Nebraska · New Hampshire · New York · North Carolina · South Carolina · Texas · Vermont · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Christopher H

Series 65

Middleburg, VA

The Hoerner Planning Group, LLC

Christopher Hoerner is a financial advisor at The Hoerner Planning Group, LLC with nine years of industry experience. He holds the Series 65 designation and previously worked at Avenir Corporation and Third Avenue Management. Outside of his advisory role, Mr. Hoerner serves as a Director of Stream-It, a startup that designs and markets a white-label Free Ad-Supported TV platform. The Hoerner Planning Group provides comprehensive wealth advisory services to affluent families and related entities, focusing on long-term, strategic asset allocation with selective tactical adjustments. The firm manages approximately $1.5 billion in assets and often employs Independent Managers with a value-oriented investment approach.

Business succession planning Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Victor C

CFA®

Middleburg, VA

The Hoerner Planning Group, LLC

Victor Cunningham is a CFA® charterholder with four years of industry experience. He has worked at The Hoerner Planning Group since 2024 and previously spent over a decade at Third Avenue Management. The Hoerner Planning Group provides wealth advisory services to affluent families and related entities, focusing on long-term, strategic asset allocation with selective tactical adjustments. The firm manages approximately $1.5 billion in assets and typically implements portfolios through Independent Managers employing value-oriented, concentrated strategies.

Business succession planning Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Sarah A

CFP®

Middleburg, VA

The Hoerner Planning Group, LLC

Sarah Albritton is a CFP® professional with eight years of industry experience, currently serving at The Hoerner Planning Group, LLC since 2011. She is based in Middleburg, VA and is part of a four-advisor team. The Hoerner Planning Group provides comprehensive wealth advisory services to affluent families and related entities, offering financial planning, consulting, and both discretionary and non-discretionary investment management. The firm follows a long-term, strategic asset-allocation approach, managing approximately $1.5 billion in regulatory assets with a focus on value discipline and concentrated strategies through Independent Managers.

Business succession planning Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Henry H

Series 63, Series 65

Middleburg, VA

The Hoerner Planning Group, LLC

Henry Hoerner is a financial advisor at The Hoerner Planning Group, LLC with 26 years of industry experience. He holds Series 63 and Series 65 licenses and has been with the firm since 2006. Outside of his advisory role, he serves on the boards of several private companies involved in real estate development, distribution, and affordable housing, and acts as a trustee for multiple client trusts. The Hoerner Planning Group provides comprehensive wealth advisory services to affluent families and related entities, emphasizing a long-term, strategic asset-allocation approach. The firm manages approximately $1.5 billion in assets and typically implements portfolios through Independent Managers who follow a value discipline and hold significant personal capital alongside clients.

Business succession planning Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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