The Goff Financial Group

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Client assets under management

$667,046,972

Clients

223

64% high-net worth

Advisors

of 4 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

High

Average account size

$2,991,242

About

The Goff Financial Group provides fee-only investment management and financial planning to individuals, high-net-worth clients, small businesses, and retirement plans. The firm reports roughly $674 million in assets under management and offers both discretionary and non-discretionary portfolio management alongside written financial planning engagements.

The firm’s investment approach is tailored and fundamentals-focused: portfolios are built around each client’s objectives, income needs, and risk tolerance and may include listed equities, mutual funds, bonds, cash sweep vehicles, and options. Options and other derivative strategies are used in limited situations—typically with client direction or consent—for hedging or income generation, and cash is treated as an asset class for defensive positioning.

Compared with many peers, the firm operates as a multi-office practice and discloses the use of paid marketing channels and promoters as part of its client acquisition activities. The brochure also notes use of third-party technology (e.g., RightCapital) for client access and describes operational practices such as occasional use of custodian trading desks for block, options, or fixed-income executions.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Options & derivatives strategies

Occupation focus

Doctor or Medical Professional Executive Attorney Founder/Business Owner

Fee options

Fixed

Fixed fee for financial planning services as agreed upon; half due at signing, remainder upon delivery.

Percentage

$0 - $2,000,000: 1.25% $2,000,000 - $5,000,000: 1.00% $5,000,000+: 0.90%

Project-based

Hourly rates for financial planning services range from $300 to $450 per hour.

Other

Minimum fee: Minimum fixed fee of $5,000 annually (or $1,250 quarterly) as agreed in the investment management agreement. Fee-only: Fee-only basis based on assets under management.

Main office location

The Goff Financial Group

11 Greenway Plaza, Suite 1425

Houston TX 77046, United States

Number of offices

Most active in

Texas

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

LinkedIn Facebook Website 713-850-8900

Advisors at this firm

Sunny P

CFP®, CFA®, Series 66

Houston, TX

The Goff Financial Group

Sunny Patel is a CFP® and CFA® accredited financial advisor with five years of industry experience. He is currently with The Goff Financial Group, where he has worked since 2023. His prior experience includes roles at DMO Group and Edward Jones. Outside of his advisory work, Patel is a member and passive investor in a hotel business, Patel Global Group LLC. The Goff Financial Group provides discretionary and non-discretionary investment management and financial planning services to individuals, high-net-worth clients, small businesses, retirement plans, and professionals. The firm employs a customized, value-oriented portfolio approach that balances growth, income, risk reduction, and capital preservation, and it utilizes options strategies in certain client-directed situations.

Options & derivatives strategies Doctor or Medical Professional Executive Attorney Founder/Business Owner

Charles P

Series 63, Series 65

Houston, TX

The Goff Financial Group

Charles Peterson is a financial advisor with The Goff Financial Group in Houston, TX, holding Series 63 and Series 65 licenses and bringing 14 years of industry experience. He has been with The Goff Financial Group since 2017 and previously worked at Rl Land Services, Inc. from 2012 to 2017. The Goff Financial Group provides discretionary and non-discretionary investment management and financial planning to individuals, high-net-worth clients, small businesses, retirement plans, and professionals. The firm emphasizes customized, value-oriented portfolio construction that balances growth, income, risk reduction, and capital preservation, and employs options and derivatives strategies in limited situations for hedging or income generation.

Options & derivatives strategies Doctor or Medical Professional Executive Attorney Founder/Business Owner

Matthew G

Series 63

Houston, TX

The Goff Financial Group

Matthew Goff is a financial advisor with The Goff Financial Group in Houston, TX, holding a Series 63 designation and 12 years of industry experience. He has been the principal of Matthew Goff Investment Advisor, LLC since 2008. The Goff Financial Group provides discretionary and non-discretionary investment management and financial planning services to individuals, high-net-worth clients, small businesses, retirement plans, and professionals such as doctors, corporate executives, attorneys, and CPAs. The firm manages approximately $572.6 million in assets and emphasizes customized, value-oriented portfolio construction that balances growth, income, risk reduction, and capital preservation, incorporating options strategies in limited situations.

Options & derivatives strategies Doctor or Medical Professional Executive Attorney Founder/Business Owner

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