The GenWealth Group, Inc.

The GenWealth Group, Inc. advises individual and high‑net‑worth clients through discretionary portfolio management, financial planning, and an automated investment program delivered via Schwab's institutional platform. The firm manages roughly $661 million for about 300 clients with a five‑advisor team and also operates as a licensed insurance agency, where affiliated advisers may recommend and sell insurance products.

Investment advice is primarily ETF‑based and includes a dedicated "GenWealth Socially Responsibility" screening process that applies ESG criteria to portfolio selection; the firm may also use tactical positions such as limited allocations to leveraged ETFs for more aggressive accounts while monitoring those positions continuously. GenWealth uses Schwab’s technology platform and a third‑party aggregation tool to manage held‑away accounts and to facilitate periodic rebalancing and tax‑sensitive services.

Several operational and client‑service features distinguish the firm from many peers: it runs fee‑based educational seminars (with registrants allowed to bring a guest and proceeds from events held at Seton Hall University donated to the university) and offers a Seton Hall alumni advisory discount. The firm also sponsors a firm‑funded donor‑advised charitable initiative and discloses that insurance commissions paid to affiliated advisers create potential conflicts of interest that are addressed in its disclosure materials.