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The Financial Coaching Group, Inc.

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Client assets under management

$27,989,099

Clients

98

4% high-net worth

Advisors

2

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

More info

Clients per advisor

49

Typical

Average account size

$285,603

About

The Financial Coaching Group, Inc. serves primarily individual clients — including high‑net‑worth households — and also works with businesses, charities and small pension plans. Its services include financial planning (written plans and consultations), ongoing portfolio management, and recommendations or referrals to third‑party money managers.

The firm’s investment approach emphasizes fundamental security analysis and generally conservative, low‑turnover portfolios tailored to each client’s goals and risk tolerance. Portfolios are routinely monitored and rebalanced, and the firm frequently recommends and oversees third‑party money managers, including managers that invest in alternative investments.

Notably, the majority of the firm’s assets are managed on a non‑discretionary basis ($23,793,440 non‑discretionary versus $4,195,659 discretionary as of 12/31/2025), which is uncommon among peers. Representatives are also licensed insurance agents who may sell commission‑based insurance products separate from advisory fees, and the firm discloses that it shares fees with recommended third‑party money managers, creating a potential conflict of interest.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning General tax planning Private / alternative investments Wealth management

Fee options

Fixed

Written financial plans range from $200 to $2,000 depending on complexity

Commissions

Insurance commissions are earned by licensed insurance agents affiliated with the firm; separate and in addition to advisory fees

Project-based

Up to $250/hour for financial planning consultations

Other

Account minimum: $100,000 Fee-only: Financial planning fees: up to $250/hour; Written financial plan fees: $200 to $2,000 depending on complexity

Main office location

The Financial Coaching Group, Inc.

23332 Mill Creek Drive, Suite 105

Laguna Hills CA 92653, United States

Number of offices

2

Most active in

More info

California

Disclosures

More info

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

More info

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

LinkedIn Facebook Instagram Website 949-600-6060

Advisors at this firm

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user avatar

Arlene S

Series 65

Laguna Hills, CA

The Financial Coaching Group, Inc.

Arlene Stokes is a Series 65-licensed financial advisor with nine years of industry experience, currently practicing at The Financial Coaching Group, Inc. in Laguna Hills, CA. She has been with The Financial Coaching Group and its predecessor entities since 2009 and also has experience with Innovative Retirement Solutions & Insurance Services since 2008. The Financial Coaching Group, Inc. serves individual clients, including some high-net-worth households, as well as businesses, charities, and small pension plans. The firm provides financial planning, individualized portfolio management, and assistance with selecting and monitoring third-party money managers, focusing on tailored advice and generally conservative, low-turnover portfolios.

General retirement planning General tax planning Private / alternative investments Wealth management
user avatar

Michael S

Series 65

Laguna Hills, CA

The Financial Coaching Group, Inc.

Michael Stokes is a financial advisor with The Financial Coaching Group, Inc. He holds a Series 65 designation and has 17 years of industry experience. In addition to his advisory role, he is president and owner of Innovative Retirement Solutions & Insurance Services, where he provides insurance and annuity advice related to retirement planning, liability management, and estate planning. The Financial Coaching Group, Inc. serves individual clients, including some high-net-worth households, as well as businesses, charities, and small pension plans. The firm offers financial planning and individualized portfolio management with a focus on conservative, low-turnover portfolios and works primarily on a non-discretionary basis while recommending outside money managers.

General retirement planning General tax planning Private / alternative investments Wealth management
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