Taylor Financial Group, Inc. logo

Taylor Financial Group, Inc.

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Client assets under management

$408,993,742

Clients

498

21% high-net worth

Advisors

4

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

125

Very High

Average account size

$821,273

About

Taylor Financial Group, Inc. provides discretionary portfolio management and annual financial planning to individuals, trusts, estates, charitable organizations, and business entities, primarily through a firm‑sponsored Taylor Financial Wrap Fee Program and separate financial planning engagements. The firm advises on mutual funds, ETFs, equities and fixed income, and also uses platforms such as Capital Bank & Trust/American Funds Service for some Simple IRA plans and may utilize variable annuities on a fee‑based basis.

The firm’s investment process combines fundamental, technical, and cyclical analysis and employs both long‑ and short‑term purchase strategies while constructing portfolios using institutional vehicles such as Dimensional Fund Advisors mutual funds. Accounts are managed on a discretionary basis with ongoing monitoring and at least annual reviews, and the firm permits the use of margin/borrowing in managed accounts where appropriate.

What is distinctive for a team firm of this size is that Taylor Financial acts as the sponsor of its own wrap fee program, offering a single bundled fee that covers management and transactional costs, and routinely directs custody and execution to specified custodians while aggregating trades for execution. The combination of a firm‑sponsored wrap program, the documented use of borrowing in managed accounts, access to institutional DFA products, and tailored Simple IRA solutions is less common among comparable team‑model advisory practices.

Client services

Financial planning Portfolio management

Expertise

Annuities

Fee options

Project-based

Financial planning services charged at $250/hour, negotiable based on complexity and scope.

Other

Account minimum: $250,000 Fee-only: Financial planning services charged at $250/hour, negotiable based on complexity and scope.

Main office location

Taylor Financial Group, Inc.

3102 Brambleton Avenue., Sw

Roanoke VA 24018, United States

Number of offices

1

Most active in

Florida · Georgia · New Hampshire · North Carolina · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Cassandra M

Series 66

Roanoke, VA

Taylor Financial Group, Inc.

Cassandra Martin is a financial advisor at Taylor Financial Group, Inc. with eight years of industry experience. She holds a Series 66 designation and has previously worked at Wells Fargo Advisors, Capitol Family Office, and Northwestern Mutual Investment Services LLC. In addition to her advisory role, she is an independent licensed insurance agent specializing in life, accident, health, and variable life/annuity products. Taylor Financial Group provides discretionary portfolio management and annual financial planning to individuals, trusts, estates, charitable organizations, and business entities. The firm manages approximately $365 million in assets and employs a combination of fundamental, technical, and cyclical analysis, offering access to institutional-level mutual funds and a wrap fee program that integrates management and transaction costs.

Annuities
user avatar

John T

CFP®, Series 63, Series 65

Roanoke, VA

Taylor Financial Group, Inc.

John Taylor is a CFP® with 33 years of experience in financial advising and is the principal of Taylor Financial Group, Inc. in Roanoke, VA, where he has worked since 1992. He is also an independent insurance agent specializing in fixed insurance products. Taylor Financial Group provides discretionary portfolio management and annual financial planning to individuals, trusts, estates, charitable organizations, and business entities. The firm manages approximately $365 million in assets and uses a combination of fundamental, technical, and cyclical analysis across various investment vehicles, including ETFs, mutual funds, and individual securities.

Annuities
user avatar

Jay A

CFP®

Roanoke, VA

Taylor Financial Group, Inc.

Jay Arce is a CFP® professional with nine years of industry experience, currently working at Taylor Financial Group, Inc. since 2018. His prior roles include positions at Sonder Financial Advisors, H&R Block, Uber, and Compass Financial Group, Inc. Taylor Financial Group provides discretionary portfolio management and annual financial planning to individuals, trusts, estates, charitable organizations, and business entities. The firm manages approximately $365 million in client assets and employs a combination of fundamental, technical, and cyclical analysis in its investment approach, offering both ongoing management and written annual planning engagements.

Annuities
user avatar

Marvin T

CFP®, Series 63

Roanoke, VA

Taylor Financial Group, Inc.

Marvin Taylor is a CFP® with 38 years of experience and has been with Taylor Financial Group, Inc. since 1986. He is based in Roanoke, VA, and also works as an independent insurance agent selling fixed insurance products. Taylor Financial Group provides discretionary portfolio management and annual financial planning to individuals, trusts, estates, charitable organizations, and business entities. The firm manages approximately $365 million in client assets and employs a combination of fundamental, technical, and cyclical analysis in its investment approach.

Annuities
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