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Tabula Rasa Advisors, LLC

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Client assets under management

$16,626,432

Clients

21

38% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

11

Very Low

Average account size

$791,735

About

The firm provides fee-only financial planning and wealth management to individuals (including high-net-worth and non‑HNW clients) as well as institutional clients such as retirement plans, trusts, estates, and other investment-adviser clients. Services include portfolio management, periodic performance reporting, and retirement plan advisory and education for plan sponsors and participants.

Investment decisions are guided by academic research and Modern Portfolio Theory, with a primary emphasis on evidence‑based, passively managed mutual funds and ETFs rather than individual securities; model portfolios are used to illustrate asset‑class allocations and risk/return tradeoffs. The firm either manages accounts directly or engages an SEC‑registered sub‑adviser to implement diversified model portfolios and typically operates under limited trading authority with periodic reviews.

What is distinctive about the firm is its close ties to accounting practices and retirement plan consulting: principals hold accounting credentials (including the PFS designation), maintain affiliations with a public accounting firm and an affiliated accounting/consulting entity, and the adviser acts as an ERISA fiduciary to plan sponsors while working with identified retirement plan service providers. These dual roles—serving other investment advisers and institutional retirement clients while being affiliated with accounting firms and a pension consultant—are less common among similarly sized supported firms and are disclosed as potential conflicts of interest.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Passive / index investing Wealth management

Fee options

Fixed

Negotiated fixed fees for particular financial planning projects.

Percentage

$0 - $1,000,000: 1.25% annually $1,000,001 - $2,000,000: 1.00% annually $2,000,001 - $5,000,000: 0.75% annually $5,000,001 - $10,000,000: 0.60% annually $10,000,001+: 0.45% annually

Project-based

Financial planning hourly fees range from $100-$250 depending on complexity.

Subscriptions

Ongoing financial planning fees may be charged monthly, quarterly, semi-annually or annually.

Other

Fee-only: Financial planning hourly fees $100-$250 per hour; negotiated fixed fees also possible; ongoing planning fees may be charged monthly, quarterly, semi-annually or annually.

Main office location

Tabula Rasa Advisors, LLC

110 Office Park Drive, Suite # 100

Birmingham AL 35223, United States

Number of offices

1

Most active in

Alabama · Mississippi

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jerry C

PFS™, Series 65

Birmingham, AL

Tabula Rasa Advisors, LLC

Jerry Callahan is a financial advisor at Tabula Rasa Advisors, LLC in Birmingham, Alabama, holding the PFS™ designation and Series 65 license with 25 years of industry experience. He has previously worked at Kassouf Wealth Advisors, LLC and Kassouf & Co., P.C. Mr. Callahan also provides accounting services as a shareholder of Pearce Bevill Leesburg & Moore, P.C. Tabula Rasa Advisors, LLC is a fee-only firm serving individual clients, including high-net-worth households, as well as institutional clients such as pension plans, trusts, and charitable organizations. The firm follows a passive, evidence-based investment approach using diversified model portfolios constructed from indexed mutual funds and ETFs.

Passive / index investing Wealth management
user avatar

Graham C

PFS™

Birmingham, AL

Tabula Rasa Advisors, LLC

Graham Campbell is a financial advisor at Tabula Rasa Advisors, LLC in Birmingham, AL, holding the PFS™ designation with one year of industry experience. He also serves as a director at Pearce, Bevill, Leesburg, Moore, PC, a CPA firm. Tabula Rasa Advisors is a fee-only firm providing wealth management, financial planning, and retirement-plan advisory services to individuals, high-net-worth households, and select institutional clients. The firm employs a passive, evidence-based investment approach using diversified model portfolios primarily composed of indexed mutual funds and ETFs, and maintains close affiliations with the accounting profession.

Passive / index investing Wealth management
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