SWS Partners, LLC logo

SWS Partners, LLC

Updated today

Client assets under management

$398,728,332

Clients

149

60% high-net worth

Advisors

5

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

30

Very Low

Average account size

$2,676,029

About

SWS Partners provides personalized financial planning, investment management, and consulting to individuals (including high-net-worth clients), multi-family offices, pension and profit-sharing plans, trusts, charitable organizations, small businesses, and institutional clients. The firm offers wealth management through an exclusive wrap-fee program, separately managed stock portfolios, OCIO services, third‑party model licensing, and bespoke consulting engagements.

The firm’s investment approach emphasizes passive asset-class exposures where SWS believes it lacks a material fundamental edge and seeks to exploit inefficiencies where it believes it has an edge, using fundamental analysis as its primary research method. Portfolios are generally managed on a discretionary, long‑term basis (with tactical or shorter-term trades as needed), include defined strategies such as SWS Growth Equity and SWS Dividend Equity, and incorporate alternative investments and real‑time performance reporting via Addepar and/or Envestnet to align with client objectives and risk tolerances.

What is distinctive about SWS is its integration with an affiliate, SWS Alternative Manager, LLC, which serves as investment manager, general partner, or sponsor to private funds and means the firm both recommends and sponsors pooled investment vehicles; affiliated private funds may pay profit allocations (carried interest). SWS combines that fund-sponsoring role with wrap-fee program sponsorship, portfolio management for pooled vehicles, and distribution of proprietary models through custodian marketplaces — a set of activities that is less common among team-sized advisory firms.

Client services

Financial planning Portfolio management Selection of other advisers
Data aggregation & reporting for family office

Expertise

Business ownership considerations Business succession planning Private / alternative investments

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Consulting fees are fixed retainers based on scope, size, complexity, and length of engagement

Percentage

$1,000,000 - $10,000,000: 0.85% $10,000,001 - $25,000,000: 0.75% $25,000,001 - $50,000,000: 0.65% $50,000,001+: 0.55%

Performance-based

Performance-based fees received by affiliates via private funds (carried interest), but not accepted on separately managed accounts

Other

Account minimum: $1,000,000 Minimum fee: SWS Multi-family Office services billed at a minimum rate of $50,000 per year, paid quarterly ($12,500 per quarter) Fee-only: Financial Planning generally billed at $5,000 annually, reduced by 50% at $2,500,000 in assets managed, waived at $5,000,000 in assets managed; SWS Consulting fees are fixed retainers based on scope

Main office location

SWS Partners, LLC

230 West Street, Suite 500

Columbus OH 43215, United States

Number of offices

1

Most active in

California · Florida · Illinois · Indiana · Ohio · South Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kevin K

Series 63, Series 65

Columbus, OH

SWS Partners, LLC

Kevin Kale is a financial advisor at SWS Partners, LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Manning & Napier Advisors, Ancora Family Wealth Advisors, and Inverness Securities. Outside of finance, Kale is involved in independent film production as a silent investor and producer in several ventures. SWS Partners provides personalized financial planning, investment management, and consulting services to individuals, high-net-worth clients, multi-family offices, pension and profit-sharing plans, trusts, charitable organizations, and small businesses. The firm combines passive asset-class exposures with fundamental, research-driven security selection and offers a range of strategies including discretionary portfolio management, institutional OCIO services, and an exclusive wrap-fee Wealth Management program.

Business ownership considerations Business succession planning Private / alternative investments Founder/Business Owner Executive
user avatar

Michael P

CFA®, Series 63, Series 65

Columbus, OH

SWS Partners, LLC

Michael Parker is a CFA® charterholder with three years of industry experience, currently serving as a financial advisor at SWS Partners, LLC since 2017. Prior to joining SWS Partners, he worked at OPERS for nine years. He is a director on the board of The 1976 Club, which oversees the Orchard Lake St. Mary’s School Rowing Program. SWS Partners provides personalized financial planning, investment management, and consulting services to individuals, high-net-worth clients, multi-family offices, pension and profit-sharing plans, trusts, charitable organizations, and small businesses. The firm employs a combination of passive asset-class exposures and fundamental, research-driven security selection, offering services such as discretionary portfolio management, separately managed accounts, and institutional OCIO support.

Business ownership considerations Business succession planning Private / alternative investments Founder/Business Owner Executive
user avatar

James P

Series 66

Columbus, OH

SWS Partners, LLC

James Parker is a financial advisor at SWS Partners, LLC with 24 years of industry experience. He holds the Series 66 designation and has worked at American Express Financial Advisors since 2001. Parker is also the owner of Parker Asset Strategies Group, a financial services business based in Columbus, Ohio. SWS Partners provides personalized financial planning, investment management, and consulting services to a diverse client base including individuals, high-net-worth clients, multi-family offices, and institutional investors. The firm employs a combination of passive asset-class exposures and fundamental, research-driven security selection and offers a range of services such as discretionary portfolio management, wrap-fee programs, and institutional OCIO support.

Business ownership considerations Business succession planning Private / alternative investments Founder/Business Owner Executive
user avatar

Kurt G

CFA®

Columbus, OH

SWS Partners, LLC

Kurt Grove is a CFA® charterholder with three years of industry experience. He has been with SWS Partners, LLC since 2020 and previously worked for the Ohio Public Employee Retirement System from 2015 to 2020. SWS Partners provides personalized financial planning, investment management, and consulting services to individuals, high-net-worth clients, multi-family offices, pension and profit-sharing plans, trusts, charitable organizations, and small businesses. The firm’s investment approach combines passive asset-class exposures with fundamental, research-driven security selection and offers a range of strategies including proprietary growth and dividend equity funds, institutional OCIO services, and multi-family office support.

Business ownership considerations Business succession planning Private / alternative investments Founder/Business Owner Executive
user avatar

Philip K

Series 66

Columbus, OH

SWS Partners, LLC

Philip Kessler is a financial advisor at SWS Partners, LLC in Columbus, OH, holding a Series 66 designation with 17 years of industry experience. He has been with SWS Partners since 2015. SWS Partners offers personalized financial planning, investment management, and consulting services to individuals, high-net-worth clients, multi-family offices, institutional plans, trusts, charitable organizations, and small businesses. The firm combines passive asset-class exposures with fundamental, research-driven security selection and provides a range of investment strategies including proprietary equity approaches, wrap-fee wealth management, and institutional OCIO services.

Business ownership considerations Business succession planning Private / alternative investments Founder/Business Owner Executive
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