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SWS Advisors, inc.

Updated today

Client assets under management

$59,550,000

Clients

560

0% high-net worth

Advisors

7

of 7 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

80

High

Average account size

$106,339

About

SWS Advisors, Inc. serves individual investors as well as corporations, businesses and charitable organizations, with the majority of its client base comprised of non–high‑net‑worth individuals. The firm manages approximately $60 million on a discretionary basis and provides portfolio management, written financial planning, and hourly or project‑based advisory services.

Investment decisions are guided by client investment policy statements and employ both fundamental and technical analysis across short‑term and long‑term strategies, with SWS executing trades on a discretionary basis within client parameters. Financial planning is offered as a standalone service and can include written plans, periodic reviews, and an optional ongoing maintenance engagement alongside account monitoring.

Compared with many peers, SWS is notable for its affiliation and common ownership with an in‑house broker‑dealer and an insurance agency; several representatives are registered with the affiliated broker‑dealer and the brochure discloses related commission conflicts and referral practices. The firm also highlights operational distinctions — it does not participate in wrap fee programs, does not maintain custody of client assets, and makes both fee‑based asset management and hourly/project engagements available.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.)

Fee options

Fixed

Financial planning fixed fees roughly $500; ongoing maintenance $30/month

Percentage

$1 - $250,000: 2.00% annually (all except variable annuities) $250,001 - $500,000: 1.75% annually (all except variable annuities) $500,001 - $750,000: 1.50% annually (all except variable annuities) $750,001 - $1,000,000: 1.25% annually (all except variable annuities) $1,000,001+: 1.00% annually (all except variable annuities) $1 - $1,000,000: 1.00% annually (variable annuities) $1,000,001+: 0.75% annually (variable annuities)

Commissions

Compensation from sales of securities and insurance products by registered representatives, disclosed conflicts of interest

Project-based

$250 per hour, negotiable

Subscriptions

Ongoing financial plan maintenance $30/month

Other

Account minimum: $100,000 Fee-only: Fixed fees for financial planning approximately $500; ongoing financial plan maintenance $30/month; hourly fees $250/hour (negotiable)

Main office location

SWS Advisors, inc.

1900 Polaris Parkway, Suite 450

Columbus OH 43240, United States

Number of offices

3

Most active in

Arizona · Florida · Illinois · Ohio · Pennsylvania · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Richard M

Series 63

Columbus, OH

SWS Advisors, inc.

Richard Milliken is a financial advisor with SWS Advisors, Inc. in Columbus, OH, holding a Series 63 designation and 26 years of industry experience. He has been with SWS Advisors since 2013 and also serves as Vice President of Operations for Centerpoint Stewardship, Inc. Outside of his advisory role, Milliken is a licensed insurance agent and registered representative of Omni Financial Securities, Inc. SWS Advisors, Inc. manages approximately $50.6 million in discretionary assets for individuals, corporations, businesses, and charitable organizations. The firm provides discretionary portfolio management, financial planning, and hourly or project-based advice, using both fundamental and technical analysis with tailored investment strategies.

College savings (529s, UTMA, etc.)
user avatar

Louis K

Series 63

Columbus, OH

SWS Advisors, inc.

Louis Kin Shing Lo is a financial advisor with SWS Advisors, Inc. in Columbus, OH, holding a Series 63 designation and 39 years of industry experience. He has worked at SWS Advisors and Omni Financial Securities since 2020 and previously spent seven years at Cetera Advisors LLC. In addition to his advisory role, he provides part-time tax preparation services for individuals and local small businesses. SWS Advisors, Inc. is a registered investment adviser serving individuals, corporations, businesses, and charitable organizations. The firm manages approximately $50.6 million in discretionary assets across a seven-person advisory team, offering discretionary portfolio management, financial planning, and project-based advice tailored to each client’s Investment Policy Statement.

College savings (529s, UTMA, etc.)
user avatar

Ralph M

Series 63

Columbus, OH

SWS Advisors, inc.

Ralph Martinez is a financial advisor with SWS Advisors, Inc. in Columbus, Ohio, holding a Series 63 designation and bringing 42 years of industry experience. He has been with SWS Advisors since 2015 and also holds a license as an insurance agent, occasionally offering insurance products alongside his advisory services. SWS Advisors, Inc. is a registered investment adviser serving individuals, corporations, businesses, and charitable organizations with discretionary portfolio management and financial planning services. The firm employs both fundamental and technical analysis and manages approximately $50.6 million in discretionary assets for about 449 client relationships.

College savings (529s, UTMA, etc.)
user avatar

Robert O

CFP®, Series 63

Columbus, OH

SWS Advisors, inc.

Robert Ostrander is a CFP® professional with 44 years of experience in the financial services industry. He is affiliated with SWS Advisors, Inc., where he has worked since 2008. Ostrander serves on the boards of multiple nonprofit organizations, including America Freedom Project and Floodgate Vision, and is president of Centerpoint Stewardship, Inc., a holistic planning organization for individuals and families. SWS Advisors, Inc. is a registered investment adviser serving individuals, corporations, businesses, and charitable organizations. The firm manages approximately $50.6 million in discretionary assets across about 449 client relationships, offering discretionary portfolio management, written financial planning, and project-based advice tailored to client needs.

College savings (529s, UTMA, etc.)
user avatar

Cynthia M

Series 63

Columbus, OH

SWS Advisors, inc.

Cynthia Mason is a financial advisor at SWS Advisors, Inc. in Columbus, OH, with 13 years of industry experience. She holds a Series 63 designation and has worked at several firms including PL Marketing and Enercon Energy. Outside of advising, Mason is a notary and has been involved with Youth Advocate Services since 2013. SWS Advisors, Inc. serves individuals, corporations, businesses, and charitable organizations with discretionary portfolio management, financial planning, and project-based advice. The firm manages approximately $50.6 million in assets across 449 client relationships with a seven-advisor team, using both fundamental and technical analysis to tailor investment strategies.

College savings (529s, UTMA, etc.)
user avatar

Dennis B

CFP®, Series 63

Columbus, OH

SWS Advisors, inc.

Dennis Burgess is a CFP® with 41 years of experience in the financial industry. He has been with SWS Advisors, Inc. since 2016 and also maintains a tax-preparation practice during tax season. His background includes self-employment since 1998 and registration with Omni Financial Securities, Inc. SWS Advisors, Inc. is a registered investment adviser serving individuals, corporations, businesses, and charitable organizations. The firm manages approximately $50.6 million in discretionary assets across about 449 client relationships, offering discretionary portfolio management, written financial planning, and hourly or project-based advice tailored to each client’s Investment Policy Statement.

College savings (529s, UTMA, etc.)
user avatar

Christopher M

Series 63, Series 65

Columbus, OH

SWS Advisors, inc.

Christopher Martinez is a financial advisor at SWS Advisors, Inc. in Columbus, OH, with 17 years of industry experience. He holds Series 63 and Series 65 licenses and has been with SWS Advisors since 2015. Martinez is also a licensed insurance agent and occasionally offers insurance products to clients. SWS Advisors, Inc. serves individuals, corporations, businesses, and charitable organizations, managing approximately $50.6 million in discretionary assets across 449 client relationships. The firm provides discretionary portfolio management, financial planning, and project-based advice, employing both fundamental and technical analysis tailored to each client’s Investment Policy Statement.

College savings (529s, UTMA, etc.)
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