SWMG Holdings, LLC

SWMG Holdings, LLC provides financial planning, consulting and discretionary portfolio management to a mix of individual clients — including both non-high-net-worth and high-net-worth households — as well as pension and profit-sharing plans, corporations and charitable organizations. The firm also provides retirement plan advisory services and will act in ERISA fiduciary roles (including non‑discretionary advice and, where agreed, discretionary management) for plan fiduciaries.

The firm develops individualized financial plans and implements them through two main offerings: equity-focused portfolios that emphasize dividend income and capital growth and mutual fund/ETF-based strategies including core-and-satellite and tax-efficient options. SWMG generally manages accounts on a discretionary basis, conducts periodic reviews, and provides plan-level consulting such as investment selection, monitoring, participant education and enrollment.

Noteworthy aspects include the firm’s use of fixed-fee engagements for standalone and ongoing financial planning and consulting alongside traditional AUM-based portfolio management, and its explicit pension consulting and institutional plan management capabilities — services that are less common among firms in this category. The firm completed a sale of its advisory business to OneDigital in 2025 and is not accepting new clients, and it does not serve as an adviser to private funds.