Swell Financial
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$26,180,105
Clients
40
30% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
40
HighAverage account size
$654,503
About
Swell Financial is a small independent registered investment adviser that provides discretionary portfolio management, as well as ongoing and project-based comprehensive financial planning. The firm serves individuals (including high-net-worth clients), charitable organizations, and employer-sponsored pension and profit-sharing plans.
The firm constructs tailored investment plans grounded in strategic asset allocation, generally favoring passive funds while incorporating selective active managers and tactical adjustments when appropriate. It implements models using third‑party platforms and outside managers (including SEI and American Funds options), monitors portfolios regularly, and accommodates client-imposed investment restrictions and rebalancing preferences.
Notably for an independent adviser with under $30 million in assets, Swell Financial offers pension and profit‑sharing plan consulting and accepts an ERISA Section 3(21) fiduciary role for plan services while leaving discretionary plan administration to plan sponsors. The firm also includes ongoing comprehensive financial planning for clients with $750,000 or more in managed assets and uses third‑party manager consulting as part of its model governance.
Client services
Financial planning
Portfolio management
Pension consulting
Selection of other advisers
Expertise
College savings (529s, UTMA, etc.)
Cash flow / budgeting
Retirement income strategy
Occupation focus
Founder/Business Owner
Retired
Demographic focus
Mid-Career Professionals
Fee options
Ongoing Comprehensive Financial Planning: Up to $2,500 upfront; Project-Based Financial Planning: One-time engagement starts at $2,500; three-month engagement starts at $5,000; one-year engagement starts at $10,000
$0 - $499,999: 1.75% $0 - $500,000: 1.35% $500,001 - $750,000: 1.25% $750,001 - $1,000,000: 1.15% $1,000,001 - $3,000,000: 1.00% $3,000,001 - $5,000,000: 0.75% $5,000,001+: 0.50%
Ongoing Comprehensive Financial Planning: $250 - $500 per month
Ongoing Comprehensive Financial Planning: $250 - $500 per month
Minimum fee: $7,500 minimum annual fee for Investment Management Services Fee-only: Fees are negotiable; some clients may have different fee schedules than outlined here.
Main office location
Swell Financial
Irvine CA, United States
Number of offices
1
Most active in
Swell Financial has reported serving >5 clients in these states in the last 12 months.
California · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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