Sunburst Financial Group, LLC logo

Sunburst Financial Group, LLC

Updated today

Client assets under management

$715,693,770

Clients

865

30% high-net worth

Advisors

7

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

124

Very High

Average account size

$827,392

About

Sunburst Financial Group serves individual and institutional clients, including both non-high-net-worth and high-net-worth individuals, as well as pension and profit‑sharing plans, trusts, estates, charities, and business entities. The firm provides financial planning, consulting, portfolio management and retirement plan consulting on a fee basis (fixed, hourly, and asset‑based fees) and manages just over $808 million in client assets.

The firm uses a long‑term, asset‑allocation centered approach that combines macro and micro allocations, blending active and passive managers and emphasizing tax efficiency and expense control. Portfolios are generally constructed from model allocations developed with third‑party consultants and an internal investment committee, and the firm may employ ETFs, mutual funds, individual securities, options overlays and other tools (including margin and certain cryptocurrency products) where appropriate.

Noteworthy for a team firm, Sunburst is a licensed insurance agency and several supervised persons may offer insurance products on a commissionable basis, a potential conflict the firm discloses in its brochure. The firm also discloses that it compensates unaffiliated persons for testimonials or endorsements under written agreements in compliance with applicable rules, and it uses sub‑advisory arrangements (including options overlay strategies from Aptus with additional fees) that may result in layered compensation.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments

Fee options

Fixed

Fixed fees for financial planning services generally range from $250 to $10,000.

Percentage

$0 - $99,999.99: 1.00% $100,000 - $999,999.99: 0.85% $1,000,000 - $2,499,999.99: 0.75% $2,500,000 - $4,999,999.99: 0.65% $5,000,000 - $9,999,999.99: 0.55% $10,000,000 - $19,999,999.99: 0.45% $20,000,000 - $49,999,999.99: 0.35% $50,000,000+: Negotiable

Commissions

Certain supervised persons may offer insurance products under separate commission-based arrangements.

Project-based

Hourly fees range from $100 to $300 depending on scope and complexity.

Other

Fee-only: Financial planning fixed fees generally range from $250 to $10,000; hourly fees range from $100 to $300.

Main office location

Sunburst Financial Group, LLC

600 Vestavia Parkway, Suite 100

Vestavia Hills AL 35216, United States

Number of offices

1

Most active in

Alabama · California · Florida · Georgia · Louisiana · Mississippi · Tennessee · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Matthew M

Series 66

Vestavia Hills, AL

Sunburst Financial Group, LLC

Matthew Morris is a financial advisor at Sunburst Financial Group, LLC with 10 years of industry experience. He holds a Series 66 designation and has worked at Sunburst since 2016, following a year at Cambridge Investment Research, Inc. Outside of his advisory role, he is a fitness instructor at the YMCA of Birmingham. Sunburst Financial Group serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities, managing nearly $699 million for approximately 782 clients. The firm uses risk-based model portfolios combining active and passive management, with an emphasis on tax efficiency and a macro/micro allocation framework.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

James M

CFP®, Series 63, Series 65

Vestavia Hills, AL

Sunburst Financial Group, LLC

James Martin is a CFP® with 38 years of industry experience, currently serving as an advisor at Sunburst Financial Group, LLC since 2016. Prior to joining Sunburst, he worked at Cambridge Investment Research Advisors, Inc. for eight years. In addition to his advisory role, he operates as an independent insurance agent for various companies outside of his investment activities. Sunburst Financial Group is a six-advisor team managing nearly $699 million for individuals, pension plans, trusts, and other entities. The firm employs risk-based model portfolios developed with third-party consultants, focusing on tax efficiency and a blend of active and passive investment strategies.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

John M

Series 63, Series 66

Vestavia Hills, AL

Sunburst Financial Group, LLC

John Martin is a financial advisor with Sunburst Financial Group, LLC, holding Series 63 and Series 66 licenses and 18 years of industry experience. He has worked at Wallace Jordan Ratlifft & Brandt, LLC since 2019 and has been with Sunburst Financial Group since 2016. In addition to his advisory role, Martin is an estate planning attorney of counsel at Najjar Denaburg, P.C., where he advises clients on estate planning matters and represents them in probate and trust issues. Sunburst Financial Group serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities, managing just under $699 million for approximately 782 clients. The firm uses risk-based model portfolios developed with third-party consultants and emphasizes a combination of active and passive management, tax efficiency, and a macro/micro allocation framework.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

Jonathan W

CFP®, ChFC®, Series 63, Series 66

Vestavia Hills, AL

Sunburst Financial Group, LLC

Jonathan Winzeler is a CFP® and ChFC® with 25 years of industry experience. He has worked at Sunburst Financial Group, LLC since 2016 and previously spent eight years with Cambridge Investment Research Advisor, Inc. Outside of his advisory role, he serves as Treasurer for the Homewood Athletic Foundation in Birmingham, AL. Sunburst Financial Group is a six-advisor team managing nearly $699 million for individuals, trusts, charitable organizations, and business entities. The firm employs risk-based model portfolios and combines active and passive management with a focus on tax efficiency and a macro/micro allocation framework.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

Robert R

CFP®, ChFC®, Series 66

Vestavia Hills, AL

Sunburst Financial Group, LLC

Robert Rhea is a CFP® and ChFC® with 27 years of industry experience. He has been with Sunburst Financial Group, LLC since 2016 and previously worked at Cambridge Investment Research Advisors, Inc. and Cambridge Investment Research, Inc. He is also involved as an independent insurance agent. Sunburst Financial Group is a six-advisor team managing just under $699 million for approximately 782 clients, including individuals, pension plans, trusts, and charitable organizations. The firm uses risk-based model portfolios developed with third-party consultants and monitored internally, combining active and passive management with a focus on tax efficiency.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

Zachary B

CFP®, Series 65

Vestavia Hills, AL

Sunburst Financial Group, LLC

Zachary Bullock is a CFP® with five years of industry experience, currently serving at Sunburst Financial Group, LLC. His prior experience includes roles at Carlyle and PwC. Outside of his advisory work, he is a 50% owner of LE WEEKEND STUDIO LLC, a women's fashion retail business. Sunburst Financial Group serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm manages just under $699 million across a six-advisor team, offering financial planning, investment management, retirement plan consulting, and advice on legacy or held-away assets using risk-based model portfolios and a macro/micro allocation framework.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
user avatar

Davis E

Series 65

Vestavia Hills, AL

Sunburst Financial Group, LLC

Davis Ennis is a financial advisor at Sunburst Financial Group, LLC with a Series 65 credential and one year of industry experience. Prior to joining Sunburst, he worked at Ernst & Young LLP, Stonegate Investment Group LLC, and Carr, Riggs and Ingram CPA and Advisors. Sunburst Financial Group serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm manages nearly $699 million across a six-advisor team, offering financial planning, investment management, retirement plan consulting, and advice on legacy or held-away assets.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Wealth management Private / alternative investments
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