Sullivan Financial, LLC

Sullivan Financial serves individuals — including high‑net‑worth clients — as well as pension plans, charitable organizations and businesses, offering comprehensive financial planning, focused consulting and portfolio management through the selection of third‑party registered investment advisers. The firm prepares detailed financial plans, provides ongoing consulting as requested, and facilitates investment implementation by recommending outside advisers rather than directly trading client accounts.

The firm operates a co‑advisory, largely non‑discretionary model in which clients grant discretionary authority to the selected third‑party advisers while Sullivan conducts due diligence, monitors underlying holdings, and performs periodic reviews; the brochure reports $119,064,924 in non‑discretionary assets under management and describes fee collection and remittance processes handled in coordination with those advisers. Sullivan discloses a standard $1,000,000 account minimum (waivable) and outlines annual reviews of recommended advisers and account reporting through custodians.

Notable distinctions disclosed in the brochure include affiliated insurance activity — supervised persons also sell insurance products and may receive commissions for those sales, a conflict the firm documents and discloses to clients — and receipt of marketing allowances and institutional services from third‑party investment advisers and a major custodian. The firm also states it does not provide discretionary asset management itself, does not vote client proxies, and emphasizes oversight and advisor selection as central to its investment relationship with clients.