Strive Financial Group, LLC

Strive Financial Group, LLC provides discretionary asset management, financial planning and consulting, and ERISA retirement-plan advisory services to individuals (including high-net-worth clients) and plan sponsors. The firm reports managing about $246.7 million in client assets and serves 769 clients through an eight-advisor team.

Portfolios are managed based on clients’ stated goals, time horizons and risk tolerance, using a mix of quantitative and qualitative analysis and permitting strategies that include long- and short-term investments, options and margin where appropriate. SFG conducts quarterly account reviews, executes most trades and custody through Charles Schwab, and aggregates orders for block trading to allocate execution across client accounts.

What is notable about the firm relative to many peers is its combination of fee-based advisory services with commission-generating insurance activities; the owners report spending roughly 30% of their time on affiliated insurance brokerage work and advisors may receive commissions for insurance products. The firm also discloses ownership ties to other advisory entities, including a formerly SEC-registered adviser undergoing dissolution, and it operates with a relatively high client-to-advisor ratio (about 96 clients per advisor).