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Strauss Financial Group

Updated today

Client assets under management

$273,000,000

Clients

212

0% high-net worth

Advisors

3

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

71

High

Average account size

$1,287,736

About

Strauss Financial Group provides fee‑based wealth management, financial planning, investment management, retirement plan advisory, and estate and family services to individuals (including high‑net‑worth clients), trusts, estates, charitable organizations, and business entities. The firm manages discretionary portfolios and offers both modular and comprehensive planning engagements, as well as targeted services such as retirement plan rollovers and executor support for decedents’ estates.

The firm’s investment process is overseen by an internal investment committee that combines macroeconomic analysis with both fundamental and quantitative research, and it implements diversified allocations across equities, fixed income, ETFs, real assets, alternatives and selectively recommended private equity and options strategies. Portfolios are actively rebalanced and tailored through custom asset management programs, and the firm supplements its workflow with supervised AI tools for tasks such as real‑time note taking and preliminary data analysis.

Compared with many peers, SFG is notable for its affiliation with an accounting and tax services entity that can provide integrated tax and bookkeeping support (billed separately), and for offering digital estate‑planning tools alongside traditional estate and executor services. The firm manages about $276 million in discretionary assets for roughly 212 clients with a small advisory team, maintains arrangements to recommend third‑party retirement administrators, and has documented succession procedures and outside professional resources to support business continuity.

Client services

Financial planning Portfolio management
Wealth advisory services regarding non-security assets

Expertise

Wealth management Business succession planning Private / alternative investments Options & derivatives strategies

Occupation focus

Founder/Business Owner Retired Executive

Fee options

Fixed

Fixed fees for consulting services ranging from $1,200 to $9,000 depending on scope.

Percentage

$0 - $500,000: 1.50% $500,001 - $1,000,000: 1.25% $1,000,001 - $5,000,000: 1.00% $5,000,001+: Negotiable $1,000,000 - $2,000,000: 0.45% $2,000,001 - $3,000,000: 0.40% $3,000,001 - $4,000,000: 0.35% $4,000,001 - $6,000,000: 0.25% $6,000,001+: 0.20%

Commissions

Fees/commissions received from sales of insurance products (commission-based)

Project-based

$150-$350 per hour for consulting, planning, and estate services.

Subscriptions

Monthly consulting fees between $100-$750, paid in advance; option for $100 monthly maintenance fee after most services provided.

Other

Account minimum: $150,000 Minimum fee: $1,000 per quarterly billing cycle minimum fee for wealth advisory fees Fee-only: Financial planning and consulting fees range from $150-$350/hour with a minimum of 3 hours; fixed consulting fees $1,200-$9,000; monthly fees $100-$750 (negotiable). Estate services hourly fee $150-$350/hour.

Main office location

Strauss Financial Group

1800 International Park Drive, Suite 190

Hoover AL 35243, United States

Number of offices

1

Most active in

Alabama · Georgia · Louisiana · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Heidi S

Series 63, Series 66

Hoover, AL

Strauss Financial Group

Heidi Strauss is a financial advisor with Strauss Financial Group in Hoover, AL, holding Series 63 and Series 66 designations and 17 years of industry experience. She has been with Strauss Financial Group and its related entities since 1988. Outside of advising, she is a managing member of PPS LLC, an entity that owns and maintains the commercial building housing the firm. Strauss Financial Group serves a diverse client base including individuals, pension plans, trusts, and charitable organizations, offering wealth management, financial planning, and corporate retirement advisory services. The firm employs an internal investment committee that uses a macroeconomic-driven, style-agnostic approach to portfolio management and provides additional services such as affiliated accounting, tax support, and estate planning.

Wealth management Business succession planning Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired Executive
user avatar

John S

Series 63, Series 66

Hoover, AL

Strauss Financial Group

John Strauss is a financial advisor at Strauss Financial Group with 17 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Strauss Financial Group and its related entities since 1988. Outside of advising, he is a managing member and co-owner of PPS LLC, an entity that owns the commercial building housing the firm. Strauss Financial Group serves a diverse client base including individuals, pension plans, trusts, and corporations, offering wealth and investment management, financial planning, and corporate retirement advisory services. The firm uses a committee-driven investment approach combining macroeconomic, fundamental, and quantitative analysis, and provides additional services such as affiliated accounting and tax support, digital estate planning, and corporate retirement plan advisory.

Wealth management Business succession planning Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired Executive
user avatar

John S

Series 65

Hoover, AL

Strauss Financial Group

John Strauss is a financial advisor at Strauss Financial Group with 12 years of industry experience. He holds a Series 65 designation and has worked at Strauss Financial Group, Inc. from 2013 to 2020 and at Strauss Wealth Advising, Inc. since 2020. Strauss Financial Group serves a diverse client base including individuals, high-net-worth clients, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm employs an internal investment committee that uses macroeconomic, fundamental, and quantitative analysis to guide investment decisions, offering a style-agnostic approach across various asset classes within discretionary custom asset management programs.

Wealth management Business succession planning Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired Executive
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