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Strategy Financial Group

Updated today

Client assets under management

$366,734,230

Clients

1,051

15% high-net worth

Advisors

9

of 20 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

117

Very High

Average account size

$348,938

About

Strategy Financial serves individuals (including high-net-worth clients), pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations, providing discretionary investment management and separate financial consulting services; the firm manages roughly $367 million on behalf of its client base and operates with a multi-advisor team. It offers portfolio management built around written Investment Advisory Agreements and also delivers hourly financial consulting engagements for clients who seek targeted advice.

The firm describes a conservative, income- and risk-focused investment philosophy implemented primarily through third‑party sub-advisors on the AE Wealth platform, using diversified multi-asset models and tactical allocations. Strategy Financial also integrates a range of less-common solutions for suitable clients — including limited allocations (typically 5–10%) to crypto-focused ETFs, access to private placements and Delaware Statutory Trusts (DSTs) via platform managers, and AE Wealth Direct Indexing models (with per-account minimums and additional flat fees) — and routinely considers fixed annuities as non‑securities recommendations.

What distinguishes the firm from many peers is the breadth of its client communications and marketing activities disclosed in its brochure: it uses AE Wealth‑provided marketing materials and related support from Advisors Excel, and the firm discloses the use of predecessor and hypothetical performance presentations, periodic client communications (newsletters/periodicals), endorsements in advertising, and educational seminars or workshops. The brochure also highlights operational and compensation arrangements that depart from many small teams — including an affiliated insurance agency and the firm’s practice of negotiating and retaining sub‑advisor fee arrangements through the AE Wealth relationship — which the firm discloses as potential conflicts of interest.

Client services

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Income planning Annuities Private / alternative investments Tax-loss harvesting Real estate investing

Fee options

Fixed

$250 per year for AE Direct Flex model; $500 per year for AE Direct Flex + Harvesting model (both assessed monthly in arrears)

Percentage

$0 - $999,999: 1.80% annually $1,000,000 - $2,999,999: 1.55% annually $3,000,000+: 1.30% annually

Project-based

$350 per hour for financial consulting services

Other

Account minimum: $100,000

Main office location

Strategy Financial Group

7010 E Chauncey Lane, #130

Phoenix AZ 85054, United States

Number of offices

4

Most active in

Arizona · California · Colorado · Florida · Kentucky · Michigan · Nebraska · Nevada · New Mexico · North Carolina · Tennessee · Texas · Utah · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John L

Series 66

Phoenix, AZ

Strategy Financial Group

John Langer is a financial advisor at Strategy Financial Group in Phoenix, AZ, holding a Series 66 designation with four years of industry experience. His prior roles include positions at J.P. Morgan Securities LLC, Merrill Lynch, and Raymond James Financial Services Advisors. Strategy Financial Group provides discretionary investment management and financial consulting to individuals, pension plans, trusts, estates, charitable organizations, and corporations. The firm employs a conservative, income- and risk-management–focused approach using diversified, multi-asset, and tactical strategies, with broad use of ETFs, crypto-focused ETFs in suitable accounts, and Direct Indexing models.

Income planning Annuities Private / alternative investments Tax-loss harvesting Real estate investing
user avatar

Calvin G

Series 65

Phoenix, AZ

Strategy Financial Group

Calvin Goetz is a financial advisor at Strategy Financial Group in Phoenix, AZ, holding a Series 65 designation and 14 years of industry experience. He has been with Strategy Financial Services, LLC since 2013 and is the sole owner of Strategy Financial Insurance, LLC. In addition to his advisory role, Mr. Goetz is a licensed insurance agent and shares in the profits and losses of Strategy Financial as an equity owner. Strategy Financial Group is a five-advisor team managing approximately $280 million for nearly 1,000 clients. The firm provides discretionary investment management and financial consulting to individuals, pension plans, trusts, estates, charitable organizations, and corporations, utilizing a conservative, income- and risk-management–focused approach that includes diversified multi-asset strategies and tactical solutions.

Income planning Annuities Private / alternative investments Tax-loss harvesting Real estate investing
user avatar

Andrew A

Series 66

Phoenix, AZ

Strategy Financial Group

Andrew Abysalh is a financial advisor at Strategy Financial Group in Phoenix, AZ, holding a Series 66 designation with seven years of industry experience. His prior roles include positions at Fidelity Brokerage Services, Park Avenue Securities, Guardian Life Insurance, and experience in real estate with Echo Real Estate and Boston Luxe Real Estate. Strategy Financial Group provides discretionary investment management and financial consulting to individuals, pension plans, trusts, estates, charitable organizations, and corporations. The firm employs a conservative, income- and risk-management–focused investment approach using diversified, multi-asset, and tactical strategies, with notable use of ETFs, crypto-focused allocations, and fixed annuities as part of income planning.

Income planning Annuities Private / alternative investments Tax-loss harvesting Real estate investing
user avatar

Clayton N

Series 63, Series 66

Phoenix, AZ

Strategy Financial Group

Clayton Netherlin is a financial advisor at Strategy Financial Group in Phoenix, AZ, with 24 years of industry experience. He holds Series 63 and Series 66 licenses and has worked previously at Charles Schwab Bank and Charles Schwab & Co., Inc. since 2000, with a brief tenure at Arcwood Financial, LLC. Strategy Financial Group provides discretionary investment management and financial consulting to individuals, pension plans, trusts, estates, charitable organizations, and corporations. The five-advisor team manages approximately $280 million for nearly 1,000 clients, employing a conservative investment approach focused on income and risk management through diversified, multi-asset strategies and tactical allocations.

Income planning Annuities Private / alternative investments Tax-loss harvesting Real estate investing
user avatar

Jeremy K

Series 65

Phoenix, AZ

Strategy Financial Group

Jeremy Kraut Ordover is a financial advisor at Strategy Financial Group in Phoenix, AZ, holding a Series 65 designation with two years of industry experience. Prior to joining the firm, he worked with the Muscular Dystrophy Association and Habitat for Humanity International. He is also an Arizona-licensed realtor affiliated with HomeSmart, Inc., providing residential real estate referrals. Strategy Financial Group is a five-advisor team managing approximately $280 million for nearly 1,000 clients. The firm offers discretionary investment management and financial consulting to individuals, plans, trusts, estates, charitable organizations, and corporations, employing a conservative, income- and risk-management–focused approach with diversified, multi-asset strategies.

Income planning Annuities Private / alternative investments Tax-loss harvesting Real estate investing
user avatar

Richard D

CFP®, Series 63, Series 65

Phoenix, AZ

Strategy Financial Group

Richard Defrancesco is a CFP® professional with 12 years of industry experience, currently serving at Strategy Financial Group since 2024. Prior to this, he spent 11 years at THE Vanguard Group, Inc. Strategy Financial Group is a five-advisor team based in Phoenix, AZ, managing approximately $280 million for nearly 1,000 clients. The firm provides discretionary investment management and financial consulting to individuals, pension plans, trusts, and charitable organizations, employing a conservative, income- and risk-management–focused approach that incorporates diversified multi-asset strategies, ETFs, and fixed annuities.

Income planning Annuities Private / alternative investments Tax-loss harvesting Real estate investing
user avatar

Ronald C

Series 66

Phoenix, AZ

Strategy Financial Group

Ronald Crupe is a financial advisor at Strategy Financial Group in Phoenix, AZ, with 16 years of industry experience. He holds a Series 66 designation and has worked previously at The Vanguard Group and Dynamic Wealth Advisors. Strategy Financial Group is a five-advisor team managing approximately $280 million for nearly 1,000 clients. The firm provides discretionary investment management and financial consulting to individuals, institutions, and charitable organizations, employing a conservative, income- and risk-management–focused investment approach that includes diversified multi-asset strategies, tactical allocations, and the use of ETFs and Direct Indexing models.

Income planning Annuities Private / alternative investments Tax-loss harvesting Real estate investing
user avatar

Michael J

Series 66

Phoenix, AZ

Strategy Financial Group

Michael Jukich II is a financial advisor at Strategy Financial Group in Phoenix, AZ, holding a Series 66 designation with two years of industry experience. His prior work includes roles at Cetera Investment Advisers LLC, Cetera Advisor Networks LLC, FFEC Wealth Partners, and Southern New Hampshire University. Before entering the financial sector, he spent 13 years working in the restaurant industry. Strategy Financial Group is a five-advisor team managing approximately $280 million for nearly 1,000 clients. The firm provides discretionary investment management and financial consulting to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations, employing a conservative, income- and risk-management–focused investment approach with diversified, multi-asset, and tactical/strategic solutions.

Income planning Annuities Private / alternative investments Tax-loss harvesting Real estate investing
user avatar

Austin C

Series 63, Series 66

Phoenix, AZ

Strategy Financial Group

Austin Castillo is a financial advisor at Strategy Financial Group in Phoenix, AZ, holding Series 63 and Series 66 licenses with eight years of industry experience. He previously worked at Charles Schwab and Charles Schwab Bank from 2017 to 2025 and has experience with Fraternity Management Group and the University of Arizona. Strategy Financial Group is a five-advisor team managing approximately $280 million for nearly 1,000 clients. The firm provides discretionary investment management and financial consulting to individuals, pension plans, trusts, estates, charitable organizations, and corporations, employing a conservative, income- and risk-management-focused approach with diversified, multi-asset, and tactical/strategic solutions.

Income planning Annuities Private / alternative investments Tax-loss harvesting Real estate investing
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