Strategic Wealth Investment Group, LLC

Strategic Wealth Investment Group (SWIG) serves individual clients — including high-net-worth households — and select business entities, delivering discretionary portfolio management and financial planning services. The firm advises on a range of publicly traded securities and ETFs as well as insurance products and, in certain circumstances, allocations to private placements or non-traded investments and third‑party managed vehicles.

SWIG uses a mix of fundamental, technical, charting and cyclical analysis to build client‑specific Investment Advisory Contracts that document goals, tax considerations and risk tolerance, and it typically implements those plans on a discretionary basis. The firm operates firm‑developed model portfolios that are monitored and rebalanced at least twice annually and may include allocations to externally managed vehicles or private offerings when considered suitable for a client.

Distinctive aspects of the firm include affiliated insurance activities — advisors may act as insurance agents and receive commissions, and SWIG works with an insurance marketing organization (Advisors Excel), which the brochure discloses as a potential conflict of interest — as well as ownership interests by principals in a private fund (Total Return Capital Management, LLC) that may be recommended to clients. The firm also requires clients to use a specified qualified custodian for execution, discloses circumstances in which it is deemed to have limited custody, and notes ongoing 24/7 cybersecurity monitoring as part of its operational controls.