Sterling Investment Counsel, LLC logo

Sterling Investment Counsel, LLC

Updated today

Client assets under management

$976,968,743

Clients

853

36% high-net worth

Advisors

5

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

171

Very High

Average account size

$1,145,333

About

Sterling Investment Counsel provides discretionary and non‑discretionary portfolio management and financial planning to a mix of individual and high‑net‑worth clients as well as trusts, estates, corporations, charitable organizations, and retirement plans. The firm also offers managed‑account models through a third‑party platform and provides ongoing portfolio monitoring and periodic written reporting to clients.

The firm’s investment approach combines charting, fundamental analysis and modern portfolio theory and employs both long‑term and short‑term trading across mutual funds, equities, ETFs, fixed income, real estate funds and non‑U.S. securities. The brochure lists instruments such as leveraged loans and structured products and describes short‑term trading, exposures that can involve derivative strategies or the use of borrowing in separately managed accounts, which SIC monitors within its discretionary management process.

Notable distinctions include that some principals are licensed attorneys who may offer legal services outside the advisory business, and several supervised persons are registered representatives and insurance agents — conflicts the firm discloses and documents. SIC also manages over $1 billion in client assets with a small advisory team, routes most custodial business to a recommended custodian while offering an AssetMark platform option, and discloses commissionable sales activity and related conflicts of interest.

Client services

Financial planning Portfolio management

Expertise

Wealth management Real estate investing Passive / index investing

Occupation focus

Founder/Business Owner Attorney

Fee options

Percentage

$0 - $500,000: 1.50% $500,001+: 1.25%

Commissions

Supervised persons receive commissions from the sale of securities and insurance products to clients; commissions are not SIC's primary compensation

Other

Minimum fee: $1,500 annual minimum fee

Main office location

Sterling Investment Counsel, LLC

360 Delaware Avenue, Suite 400

Buffalo NY 14202, United States

Number of offices

1

Most active in

California · Connecticut · Florida · Maryland · Massachusetts · New Hampshire · New Jersey · New York · North Carolina · Ohio · Pennsylvania · Tennessee · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Cynthia V

CFP®, ChFC®, Series 63

Buffalo, NY

Sterling Investment Counsel, LLC

Cynthia Vance is a CFP® and ChFC® with 42 years of industry experience. She is currently affiliated with Sterling Investment Counsel, LLC and LPL Financial LLC, and has held roles at SII Investments and Jensen, Marks, Langer & Vance LLC. In addition to her advisory work, she is a licensed attorney and serves as a board member for WNED/WBFO. Sterling Investment Counsel provides portfolio management and financial planning services to individuals, high-net-worth investors, trusts, estates, charitable organizations, and retirement plans. The firm employs a variety of analytical methods and offers both discretionary and non-discretionary portfolio management, including implementation through third-party platforms like AssetMark.

Wealth management Real estate investing Passive / index investing Founder/Business Owner Attorney
user avatar

Christopher M

Series 63, Series 65, Series 66

Buffalo, NY

Sterling Investment Counsel, LLC

Christopher Marks is a financial advisor with Sterling Investment Counsel, LLC, holding Series 63, 65, and 66 licenses and bringing 28 years of industry experience. He has worked at LPL Financial LLC since 2018 and has been affiliated with Sterling Investment Counsel since 2016. Marks is also involved with Jensen, Marks, Langer & Vance Comprehensive Wealth Planning LLC and serves as a broker with Specific Solutions, Inc. and Alliance Advisory Group LLC. Sterling Investment Counsel provides portfolio management and financial planning services to individual and high-net-worth investors, trusts, estates, charitable organizations, and retirement plans. The firm customizes portfolios based on client goals and risk tolerance, employing a variety of analytical methods and both long- and short-term trading strategies, and offers financial planning at no additional cost.

Wealth management Real estate investing Passive / index investing Founder/Business Owner Attorney
user avatar

John L

Series 63, Series 65

Buffalo, NY

Sterling Investment Counsel, LLC

John Langer is a financial advisor with Sterling Investment Counsel, LLC in Buffalo, NY, holding Series 63 and Series 65 licenses and bringing 26 years of industry experience. He has worked at LPL Financial LLC since 2018 and was previously with Sii Investments, Inc. from 2007 to 2018. Outside of advisory services, he is a licensed agent for non-variable insurance products, including term and universal life insurance, fixed annuities, long-term care, and disability insurance. Sterling Investment Counsel provides portfolio management and financial planning to individuals, high-net-worth investors, trusts, estates, charitable organizations, and retirement plans. The firm customizes portfolios based on client goals, time horizons, and risk tolerance, employing a combination of charting, fundamental analysis, and modern portfolio theory, and often utilizes third-party managed-account platforms such as AssetMark.

Wealth management Real estate investing Passive / index investing Founder/Business Owner Attorney
user avatar

Chelsea B

Series 66

Buffalo, NY

Sterling Investment Counsel, LLC

Chelsea Blasch is a financial advisor with Sterling Investment Counsel, LLC, holding a Series 66 designation and 11 years of industry experience. She has worked with Sterling Investment Counsel since 2016 and has prior experience at SII Investments, Inc. and Jensen, Marks, Langer & Vance. Chelsea provides investment advisory services through Sterling Investment Counsel, an independent registered investment advisor. Sterling Investment Counsel offers portfolio management and financial planning services to individual and high-net-worth clients, trusts, estates, charitable organizations, and retirement plans. The firm uses a combination of analytical methods and trading approaches tailored to each client’s goals, time horizon, and risk tolerance.

Wealth management Real estate investing Passive / index investing Founder/Business Owner Attorney
user avatar

Phillip V

Series 63, Series 65, Series 66

Buffalo, NY

Sterling Investment Counsel, LLC

Phillip Vance is a financial advisor at Sterling Investment Counsel, LLC with 32 years of industry experience. He holds Series 63, Series 65, and Series 66 licenses and has worked at LPL Financial LLC since 2018 and at Sterling Investment Counsel since 2016. Prior to that, he was with SII Investments, Inc. for 11 years. Sterling Investment Counsel provides portfolio management and financial planning services to individual and high-net-worth investors, trusts, estates, charitable organizations, and retirement plans. The firm customizes portfolios based on client goals, time horizons, and risk tolerance, using a combination of analytical methods and both long- and short-term trading strategies.

Wealth management Real estate investing Passive / index investing Founder/Business Owner Attorney
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