Sterling Financial Planning
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$0
Total clients
31
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
31
Average account size
$0
About
The firm provides comprehensive financial planning and investment advice to individuals and families, addressing areas such as retirement planning, college funding, cash flow and budgeting. Services are delivered through a structured engagement that begins with an in-depth introductory meeting, culminates in a written financial plan, and may include an ongoing implementation service with periodic check‑ins.
The adviser bases investment recommendations on fundamental analysis and may utilize active, core-plus-satellite, or passive strategies when advising clients, but does not provide ongoing continuous supervision or discretionary portfolio management. Clients retain control of their accounts and custody; the firm does not take custody of client assets or furnish formal account performance reports.
Notably, the firm does not use percentage‑of‑assets‑under‑management fees and instead operates on fixed‑fee engagements and limited hourly arrangements, and it reports no client assets under firm management. The adviser’s background in planned giving and life‑planning training, combined with year‑long implementation support and coordination with clients’ other professionals, distinguishes the practice as focused on holistic planning rather than outsourced portfolio administration.
Client services
Financial planning
Expertise
College savings (529s, UTMA, etc.)
Cash flow / budgeting
General retirement planning
Fee options
One-time start-up fee: $3,000 for singles and $4,000 for couples
Hourly rate of $300 with a minimum two-hour engagement ($600 minimum)
Minimum fee: Minimum monthly fee of $450 for single clients and $650 for couples Fee-only: Fixed monthly fees between $450-$800 for singles and $650-$1,000 for couples, plus a one-time start-up fee of $3,000 for singles and $4,000 for couples
Main office location
Sterling Financial Planning
475 Park Avenue South, Suite 2100
New York NY 10016, United States
Number of offices
1
Most active in
Sterling Financial Planning has reported serving >5 clients in these states in the last 12 months.
Louisiana · New York · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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