Stash Wealth, LLC logo

Stash Wealth, LLC

Updated today

Client assets under management

$51,715,642

Clients

174

0% high-net worth

Advisors

2

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

87

High

Average account size

$297,216

About

Stash Wealth, LLC serves individual clients with an emphasis on high-earning professionals, providing a multi-step financial planning engagement (the Stash Plan) and optional ongoing investment management through its Stash Management Service. The firm delivers written financial plans and, for clients who subscribe to ongoing services, implements model portfolios and coordinates access to outside specialists for tax, estate, insurance, and related needs.

The firm’s investment approach is rooted in Modern Portfolio Theory with a primary focus on passive asset allocation implemented via ETFs and mutual funds, supplemented at times by active positions, model portfolios, periodic rebalancing, and tax‑loss harvesting. The brochure also states that Stash Wealth “does not make investment decisions based on investment objectives or risk tolerance,” and it informs clients that actual portfolio risk may differ from their comfort level as documented in the Stash Management Service agreement.

Stash Wealth places a notable emphasis on client education and outreach, offering newsletters, podcasts, and public seminars or speaking engagements, and it operates a proprietary Stashboard™ portal for secure document exchange and plan delivery. The firm’s marketing and revenue practices are atypical for peers: it discloses use of paid influencer promotions, affiliate links, compensation for published video content, and the use of testimonials and third‑party ratings in advertising, and it requires clients to custody assets with a specified custodian.

Client services

Financial planning Portfolio management Newsletters or periodicals Educational seminars or workshops

Expertise

General retirement planning Tax-loss harvesting General tax planning College savings (529s, UTMA, etc.) Cash flow / budgeting

Demographic focus

HENRY (High Earners, Not Rich Yet)

Fee options

Percentage

$0 - $999,999.99: 1.0% $1,000,000.00+: 0.80%

Subscriptions

Ongoing advisory service subscription fees based on AUM tiers with minimum monthly fee of $200

Other

Minimum fee: $200 per month minimum on the Stash Management Service ($2,400 annually) Fee-only: Financial planning fee of $5,000 for the Stash Plan; $5,000 for annual financial plan update if not subscribed to SM Service

Main office location

Stash Wealth, LLC

85 Broad Street, 17 Th Floor

New York NY 10004, United States

Number of offices

1

Most active in

California · Colorado · Georgia · Illinois · Maryland · New Jersey · New York · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Cassandra M

CFP®, Series 66

New York, NY

Stash Wealth, LLC

Cassandra Mcknight is a CFP® with 10 years of industry experience, currently serving as a financial advisor at Stash Wealth, LLC since 2023. She previously worked at UBS Financial Services Inc. from 2014 to 2023. Stash Wealth serves individual, high-earning professionals by providing comprehensive financial planning through its Stash Plan and ongoing investment management via the Stash Management service. The firm’s investment approach emphasizes passive, diversified asset allocation based on Modern Portfolio Theory and offers educational content including newsletters, podcasts, and seminars.

General retirement planning Tax-loss harvesting General tax planning College savings (529s, UTMA, etc.) Cash flow / budgeting HENRY (High Earners, Not Rich Yet)
user avatar

Mary R

CFP®, Series 66

New York, NY

Stash Wealth, LLC

Mary Rush is a CFP® with five years of industry experience, currently serving as a financial advisor at Fruitful. Her prior roles include positions at SLP Wealth, Student Loan Planner, and Stash Wealth. Outside of finance, she has been a private dance instructor since 2004. Fruitful Advisory provides financial planning and discretionary investment management to individual clients who hold an active Fruitful, Inc. membership. The firm uses a subscription-based model and focuses on diversified, low-cost portfolios primarily composed of passive ETFs and index funds.

General retirement planning Tax-loss harvesting General tax planning College savings (529s, UTMA, etc.) Cash flow / budgeting HENRY (High Earners, Not Rich Yet)
user avatar

Priya M

Series 65, Series 66

New York, NY

Stash Wealth, LLC

Priya Malani is a financial advisor at Stash Wealth, LLC with 9 years of industry experience. She holds Series 65 and Series 66 licenses and has been with Stash Wealth since 2012. The firm serves individual, high-earning professionals by providing comprehensive financial planning through its Stash Plan and ongoing investment management via the Stash Management service. Stash Wealth emphasizes a Modern Portfolio Theory-based investment approach focused on passive, diversified asset allocation primarily using ETFs and mutual funds, supplemented by educational content such as newsletters, podcasts, and seminars.

General retirement planning Tax-loss harvesting General tax planning College savings (529s, UTMA, etc.) Cash flow / budgeting HENRY (High Earners, Not Rich Yet)
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")