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Starr-Mathews Financial, LLC

Updated today

Client assets under management

$130,596,137

Clients

108

50% high-net worth

Advisors

6

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

18

Very Low

Average account size

$1,209,223

About

Starr-Mathews Financial, LLC serves individual and high‑net‑worth clients as well as pension and profit‑sharing plans, managing roughly $158 million across discretionary and non‑discretionary accounts. The firm provides ongoing portfolio management, financial planning, and qualified retirement plan services, including ERISA 3(38) and ERISA 3(21) engagements.

The firm documents client goals and constraints in an Investment Policy Statement, applies fundamental analysis and a long‑term trading approach, and generally operates with discretionary authority to implement portfolios. Financial planning is offered on fixed‑fee or hourly bases, and retirement‑plan services include investment selection and monitoring, participant education, QDIA selection, and ongoing reporting as set out in plan agreements.

Noteworthy aspects compared with peers are that the firm sponsors a wrap fee program, offers delegated ERISA 3(38) fiduciary services for retirement plans, and has an affiliated accounting/tax‑preparation entity that provides tax services to both investment and non‑investment clients—features that are relatively uncommon among similar team firms. The firm also manages client assets in‑house rather than selecting third‑party investment managers and leverages third‑party custodial arrangements that support fee billing and block trading.

Client services

Financial planning Portfolio management Pension consulting

Expertise

College savings (529s, UTMA, etc.) Annuities

Occupation focus

Founder/Business Owner

Fee options

Fixed

$1,500 to $50,000

Percentage

1.50% annually

Project-based

$150 to $300 per hour

Main office location

Starr-Mathews Financial, LLC

215 North Piedmont Street

Calhoun GA 30701, United States

Number of offices

2

Most active in

Georgia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Max H

CFP®

Calhoun, GA

Starr-Mathews Financial, LLC

Max Holland is a CFP® certificant with six years of industry experience, currently serving as an advisor at Starr-Mathews Financial, LLC since 2018. Prior to joining the firm, he worked at RM Dobbs & Company CPAs for six years. Holland also provides tax preparation services through Max Capital Advisors, LLC, assisting both investment and non-investment clients. Starr-Mathews Financial serves individual and high-net-worth clients as well as pension and profit-sharing plans, offering discretionary portfolio management, financial planning, and qualified retirement plan services. The firm employs a long-term investment approach with written Investment Policy Statements and provides formal ERISA fiduciary services alongside a wrap-fee program.

College savings (529s, UTMA, etc.) Annuities Founder/Business Owner
user avatar

Jason H

CFP®, Series 66

Calhoun, GA

Starr-Mathews Financial, LLC

Jason Holland is a Certified Financial Planner™ and Certified Public Accountant with 22 years of experience. He has been with Starr-Mathews Financial, LLC since 2005. In addition to his advisory role, he provides tax preparation services through a separate entity, Holland Capital Advisors, Inc. Starr-Mathews Financial, LLC serves individual and high-net-worth clients, as well as pension and profit-sharing plans, offering discretionary portfolio management, financial planning, and qualified retirement plan services. The firm emphasizes fundamental analysis with a long-term orientation and provides ERISA fiduciary services and a wrap-fee program.

College savings (529s, UTMA, etc.) Annuities Founder/Business Owner
user avatar

Lisa M

CFP®

Calhoun, GA

Starr-Mathews Financial, LLC

Lisa Mccanless is a CFP® professional with 13 years of industry experience. She has been with Starr-Mathews Financial, LLC since 2007. Starr-Mathews Financial, LLC serves individual and high-net-worth clients as well as pension and profit-sharing plans, offering discretionary portfolio management, financial planning, and qualified retirement plan services. The firm employs fundamental analysis with a long-term trading orientation and provides specialized ERISA fiduciary services and a wrap-fee program.

College savings (529s, UTMA, etc.) Annuities Founder/Business Owner
user avatar

James M

Series 66

Calhoun, GA

Starr-Mathews Financial, LLC

James Mathews is a financial advisor at Starr-Mathews Financial, LLC with 13 years of industry experience. He holds the Series 66 designation and has been with Starr-Mathews Financial since 2005. The firm serves individual and high-net-worth clients as well as pension and profit-sharing plans, offering discretionary portfolio management, financial planning, and qualified retirement plan services. Starr-Mathews Financial employs a long-term trading approach based on fundamental analysis and provides customized Investment Policy Statements, along with unique services such as ERISA fiduciary plan management and a wrap-fee program.

College savings (529s, UTMA, etc.) Annuities Founder/Business Owner
user avatar

Daniel P

CFP®, Series 66

Calhoun, GA

Starr-Mathews Financial, LLC

Daniel Payne is a CFP® with 13 years of experience at Starr-Mathews Financial, LLC and has worked in the financial industry for 24 years. He has provided services through Physicians Insurance Program since 2014 and operates his own accounting and tax preparation practice serving small businesses. Starr-Mathews Financial is a team firm serving individual and high-net-worth clients as well as pension and profit-sharing plans. The firm offers discretionary portfolio management, financial planning, and qualified retirement plan services, with a focus on fundamental analysis, long-term trading, and ERISA fiduciary responsibilities.

College savings (529s, UTMA, etc.) Annuities Founder/Business Owner
user avatar

William S

CFP®

Cumming, GA

Starr-Mathews Financial, LLC

William Saville is a CFP® professional with eight years of experience at Starr-Mathews Financial, LLC, where he has worked since 2017. Prior to that, he spent 24 years at Regions Bank. Starr-Mathews Financial serves individual and high-net-worth clients as well as pension and profit-sharing plans, providing discretionary portfolio management, financial planning, and qualified retirement plan services. The firm employs a long-term investment approach with written Investment Policy Statements and offers a wrap-fee program alongside managed accounts.

College savings (529s, UTMA, etc.) Annuities Founder/Business Owner
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