Standard Planning Company

Standard Planning Company provides investment advice and account management to individuals, families, tax‑qualified retirement plans, foundations, and endowments, and offers personal financial planning services that include retirement, estate, long‑term care, charitable gifting, trust utilization, and retirement income distribution. The firm manages approximately $86 million for its clients and begins engagements with a no‑charge initial meeting to define scope and establish a written agreement.

Portfolios are created from a client risk profile developed through questionnaires and detailed conversations and are primarily composed of passively managed index funds—often using Dimensional Fund Advisors as a preferred provider—with funds selected to represent roughly 15 asset classes. Management is performed on a non‑discretionary basis: each transaction is discussed with and agreed to by the client, the firm monitors accounts regularly, and it recommends rebalancing when appropriate.

Among its less common features for independent advisers, the firm’s advisors may hold insurance licenses and act as insurance brokers or agents; any commission arrangements and potential conflicts are disclosed to clients prior to a transaction. The firm also operates as a subsidiary of a larger corporation, typically uses Fidelity as custodian, and emphasizes the principal’s long industry experience and CFP credential as part of its operational profile.