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Spark Financial Advisors

Updated today

Client assets under management

$147,096,626

Clients

164

27% high-net worth

Advisors

3

of 7 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

55

Typical

Average account size

$896,931

About

Spark Financial Advisors works with individual clients (including both high-net-worth and non‑HNW individuals), charitable organizations, and employers, offering wealth management, investment management, comprehensive financial planning, employee benefit plan services, and outsourced/co‑planning services for other registered advisers. The firm also provides a discretionary investment management option and a fiduciary adviser service to retirement plan participants as part of its employer-plan work.

The firm emphasizes passive, diversified portfolios built with low-cost index mutual funds and ETFs, supplemented by fundamental analysis for security selection and by offering socially responsible (ESG/impact) options when clients request values-based investing. Client engagements are documented with investment policy statements, and services are delivered through a mix of upfront planning fees, ongoing asset-based retainers, and monthly or project-based planning fees that are adjusted for complexity.

Distinctive elements include a fee-only model with no commissions or referral fees and adoption of a NAPFA-style fiduciary oath and professional standards, along with the capability to provide outsourced financial planning to other RIAs and a formalized employee-plan fee schedule. The firm’s brochure also discloses a resolved administrative enforcement matter in Pennsylvania (April 17, 2024) that concluded with a consent order and a $9,000 assessment, and notes the firm is registered and authorized to operate in that jurisdiction.

Client services

Financial planning Portfolio management

Expertise

Social Security optimization Charitable giving & philanthropy College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner Executive

Demographic focus

Approaching retirement Mid-Career Professionals

Fee options

Fixed

Upfront financial planning fee ranging from $0 to $6,000 depending on complexity (negotiable)

Percentage

$0 - $1,000,000: 1.0% $1,000,001 - $5,000,000: 0.75% $5,000,001 - $7,000,000: 0.5% $7,000,001+: 0.25%

Project-based

Financial planning hourly fee of $300 per hour (negotiable)

Subscriptions

Comprehensive financial planning ongoing monthly fee $0-$3,000 depending on complexity (negotiable); outsourced financial planning monthly fee $2,000-$5,000 (negotiable)

Other

Minimum fee: Minimum annual fee of $3,000 for new Plan Sponsor clients; minimum fee of $6,000 annually for Wealth Management and Comprehensive Investment Management clients Fee-only: Financial planning hourly fee of $300 per hour (negotiable); outsourced financial planning monthly fees $2,000-$5,000 (negotiable) plus $300/hour for additional work

Main office location

Spark Financial Advisors

7130 Glen Forest Drive, Suite 110

Richmond VA 23226, United States

Number of offices

2

Most active in

North Carolina · Pennsylvania · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michelle O

CFP®, Series 65

Richmond, VA

Spark Financial Advisors

Michelle Orellana is a CFP® with seven years of industry experience, currently serving at Spark Financial Advisors. Her prior experience includes roles at Verus Financial Partners and Good Neighbor Homes. Spark Financial Advisors is a small SEC-registered advisory firm managing approximately $116 million and serving individuals, charitable organizations, and businesses. The firm emphasizes passive portfolio construction guided by fundamental analysis and offers comprehensive financial planning, employee benefit plan services, and fiduciary adviser services.

Social Security optimization Charitable giving & philanthropy College savings (529s, UTMA, etc.) Founder/Business Owner Executive Approaching retirement Mid-Career Professionals
user avatar

Suzanne G

CFP®, Series 66

Richmond, VA

Spark Financial Advisors

Suzanne Grason is a Certified Financial Planner™ with 20 years of industry experience. She is currently with Spark Financial Advisors, where she has worked since 2022. Her prior roles include positions at Cerity Partners LLC, FJY Financial, and Ameriprise Financial Services. Suzanne serves as President of the Financial Planning Association Central Virginia Chapter and is a board member of the National Capital Chapter of the Society of Financial Services Professionals. Spark Financial Advisors is a boutique SEC-registered firm with four advisors managing approximately $116 million. The firm provides wealth management, comprehensive financial planning, and employee benefit plan services to individuals, charitable organizations, and businesses, emphasizing passive portfolio construction guided by fundamental analysis and tailored client strategies.

Social Security optimization Charitable giving & philanthropy College savings (529s, UTMA, etc.) Founder/Business Owner Executive Approaching retirement Mid-Career Professionals

Lauren Z

CFP®, CIMA®

Richmond, VA

Spark Financial Advisors

Hi, I’m Lauren Zangardi Haynes, CFP®, CIMA® and founder of Spark Financial Advisors. At Spark Financial Advisors we are focused on helping high earning women, dual-career couples & business owners put an effective strategy in place to build wealth, manage taxes, and spend more time doing what they love. Our clients gain peace of mind knowing their finances are outsourced to a highly qualified team with expertise in building wealth and transitioning into retirement. I got my start in the financial services industry in 2005 with Bank of America. While working for U.S. Trust Bank of America Private Wealth Management I attained my CFP® designation and became a Certified Investment Management Analyst (CIMA®). I transitioned to a smaller Fee-Only financial planning firm to get broader experience beyond investment management and haven’t looked back. I have been quoted in the New York Times, Wall Street Journal, Forbes, USA Today, U.S. News and World Report among others, and have written for Richmond Family Magazine. I previously served on the South Region Board for the National Association of Personal Financial Advisors (NAPFA) the leading organization for fiduciary, Fee-Only financial planners. When I’m not geeking out on financial planning I like to spend time with my husband and 3 kids, read, watch stand-up comedy, and (attempt to) garden.

Business ownership considerations Business exit / sale strategy Business succession planning Founder/Business Owner Executive Dual Income Family Women Professionals Gen X (Born 1965-1980)
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