Southland Investments
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$24,534,000
Clients
83
2% high-net worth
Advisors
1
of 2 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
83
Very HighAverage account size
$295,590
About
Southland Investments provides personalized investment management and financial planning to individuals, pension and profit‑sharing plans, trusts, estates, charitable organizations and small businesses. The firm manages approximately $24.5 million in discretionary client assets across roughly 84 accounts and offers services including financial objective setting, cash‑flow management, retirement and education planning.
The firm’s investment approach centers on a proprietary Trend Tracking methodology that incorporates charting and technical analysis and uses proprietary Trend Tracking Indexes to identify market direction and guide entry and exit points. Core allocations are typically in passively managed index funds and exchange‑traded funds, with downside management implemented through a disciplined trailing sell‑stop strategy; accounts are reviewed at least quarterly and managed on a discretionary basis.
What is uncommon compared with many peers is that Southland explicitly engages in the sale of mutual funds and ETFs as part of its business model and also discloses modest advertising revenue from an investment blog (www.theetfbully.com). The combination of direct product sales, a documented proprietary trend‑index framework, and explicit trailing sell‑stop rules distinguishes its offering from supported firms that more often provide portfolio management without retail product sales or ancillary publishing activity.
Client services
Portfolio management
Expertise
Passive / index investing
Fee options
$0 - $50,000: 3.0% annually $50,000 - $100,000: 2.4% annually $100,000 - $250,000: 1.4% annually $250,000 - $500,000: 1.2% annually $500,000 - $1,000,000: 1.0% annually $1,000,000+: 0.80% annually
Account minimum: $25,000 for individual accounts, no minimum for IRA or Pension Plan accounts
Main office location
Southland Investments
16168 Beach Blvd. #201
Huntington Beach CA 92647, United States
Number of offices
1
Most active in
Southland Investments has reported serving >5 clients in these states in the last 12 months.
California · New York
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
Forms ADV
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