Southern Financial Group, LLC logo

Southern Financial Group, LLC

Updated today

Client assets under management

$1,048,436,687

Clients

1,140

31% high-net worth

Advisors

3

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

380

Very High

Average account size

$919,681

About

Southern Financial Group serves individuals, high‑net‑worth individuals, corporations and other businesses with discretionary portfolio management, financial planning, consulting, income tax preparation and estate settlement services. The firm reports approximately $1.05 billion in discretionary assets under management across roughly 1,140 client relationships.

The firm emphasizes individualized investment plans and asset allocation, implementing strategies through discretionary management across a broad set of instruments (exchange‑listed securities, mutual funds, fixed income and foreign securities) with periodic rebalancing and annual reviews. Advisory fees are charged as a percentage of assets and billed quarterly, and the firm uses custodian platform services (including Fidelity and National Financial Services via Osaic) that provide execution, reporting and research resources.

What is distinctive is the firm’s scale relative to staff: three listed investment advisors oversee an unusually large client roster and AUM per advisor compared with typical team firms. The brochure also discloses multiple industry affiliations and potential conflicts (registered representative and insurance activities through Osaic, minority interests in National Advisors entities) and references third‑party ratings and external information sources in its public materials.

Client services

Financial planning Portfolio management
Consulting, tax preparation, estate settlement services

Expertise

General retirement planning General estate planning guidance Income planning Tax-loss harvesting

Fee options

Percentage

$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.85% $1,000,001 - $2,000,000: 0.75% $2,000,001+: 0.50%

Commissions

Advisors may earn commissions for insurance sales and as registered representatives; commissions separate from advisory fees

Project-based

$50 to $200 per hour for financial planning, consulting, income tax preparation, and estate settlement services

Other

Account minimum: $50,000 Minimum fee: Minimum quarterly fee of $75 per account

Main office location

Southern Financial Group, LLC

700 Corporate Parkway

Birmingham AL 35242, United States

Number of offices

1

Most active in

Alabama · Florida · Georgia · Louisiana · Mississippi · North Carolina · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

David P

CFP®, PFS™, Series 63

Birmingham, AL

Southern Financial Group, LLC

David Painter is a financial advisor with Southern Financial Group, LLC in Birmingham, AL, holding the CFP®, PFS™, and Series 63 designations and bringing 32 years of industry experience. He has worked at Southern Financial Group since 2006 and was previously with Triad Advisors, Inc. from 2001 to 2024. Outside of his advisory role, he is involved in tax preparation and planning through Southern Financial Group and owns a rental property business. Southern Financial Group serves individuals, high net worth clients, corporations, and businesses, offering discretionary portfolio management, financial planning, consulting, income tax preparation, and estate settlement services. The firm manages nearly $936 million in discretionary assets for over 1,100 clients, focusing on personalized investment policies and continuous account monitoring within a small advisory team.

General retirement planning General estate planning guidance Income planning Tax-loss harvesting
user avatar

Adam J

CFP®

Birmingham, AL

Southern Financial Group, LLC

Adam Jenkins is a CFP® professional with two years of industry experience, currently serving at Southern Financial Group, LLC. He has previously worked with Osaic Wealth, Inc. and Triad Advisors. Jenkins also holds a Notary Public position, providing document notarization services for clients as needed. Southern Financial Group, LLC is a registered investment adviser serving individuals, high net worth clients, corporations, and businesses. The firm manages discretionary portfolios through personalized investment policies, employing a mix of equities, fixed income, mutual funds, ETFs, and foreign securities, alongside financial planning, tax preparation, and estate settlement services.

General retirement planning General estate planning guidance Income planning Tax-loss harvesting
user avatar

Christopher H

CFP®, PFS™, Series 63

Birmingham, AL

Southern Financial Group, LLC

Christopher Holder is a financial advisor at Southern Financial Group, LLC in Birmingham, AL, holding the CFP® and PFS™ designations with 32 years of industry experience. He has worked at Southern Financial Group since 2006 and previously at Triad Advisors, Inc. from 2001 to 2024. Outside of advising, he serves on the board of directors for Just Keep Smiling, a nonprofit providing financial aid to families with critically ill children. Southern Financial Group serves individuals, high net worth clients, corporations, and businesses by offering discretionary portfolio management, financial planning, consulting, tax preparation, and estate settlement services. The firm manages nearly $936 million in assets for over 1,100 clients, focusing on individualized investment policies and continuous account monitoring through a small advisory team.

General retirement planning General estate planning guidance Income planning Tax-loss harvesting
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")